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Xbox 360 enjoys highest sales month ever in Europe

November sales climb 124 per cent, compared to PlayStation 3 growth of 3 per cent, according to Microsoft

Microsoft has said that the Xbox 360 had its biggest European sales month ever in November, with sales up 124 per cent.

Citing data from GfK Chart-Track, Microsoft claims the Xbox 360 outsold PlayStation 3 in the entire European region, with significant market gains in France, Spain and Italy.

While sales in November were up 124 per cent year-on-year, sales of rival consoles the Wii and PlayStation 3 were up 43 per cent and 3 per cent, respectively.

"November was a very significant milestone for Xbox – we sold the most consoles ever in our history in Europe, and are outselling PlayStation 3 week-on-week across Europe," said Chris Lewis, regional VP of Xbox in Europe.

"Since the reduction in the Xbox 360 ERP in September, bringing the entry-level price point for Xbox 360 down to GBP 129.99, consumers have responded enthusiastically to the Xbox 360 offering. 

"Our strong partnerships with retail and with publishers have played a big role in this success – we are working closely with retail to ensure a steady supply of consoles throughout the Christmas season, and third-party games have been selling well on the Xbox 360 platform and providing great choice for consumers," he added.

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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