Through an exclusive agreement with the developers and publishers of Civilization, UK video mobile network 3 has announced a world first, bringing the mobile version to UK customers in October.
The game, adapted from the PC games which have sold more than 7 million copies worldwide to date, has been specifically designed for the mobile platform. Players construct cities, deciding on technology choices (both military and civilian) to develop and expand their civilization, conquering all opposition.
The mobile version features a wide selection of different buildings, units, terrain, technologies and Wonders of the World and gameplay can be suspended and continued without interruption at any time. Full online support including game manuals, gameplay introductions and Civilization charts will also be provided.
Oscar Clark, Games Product Manager at 3 commented: 'The launch of Civilization on the 3 network demonstrates the power of video mobile, to deliver a compelling gaming experience no matter how complex the game."
3, the UK's first video mobile network, has a customer base of 3.2 million, and is currently the only UK operator to offer the choice between renting and buying mobile games. Its rental service costs as little as 25 pence for single play, or 50 pence for 3 days unlimited play, providing a valuable 'try before you buy' option which the company claims is proving exceptionally popular with its customers.
The network offers a rapidly expanding portfolio of advanced mobile games, which can be downloaded for unlimited play for between GBP 3 and GBP 7.50. Civilization will be available this month for GBP 5. The game will initially be exclusive to the 3 UK mobile network, before being released in other countries and distributed through gaming portals.
Fraser Norman, Director of Com2uS EMEA stated: "Civilization is a gamer's game, and 3 is the gamer's operator. 3's highly effective marketing and publisher support teams, coupled with their acute understanding and enthusiasm for mobile gaming, made 3 the only obvious choice to be the first to launch Civilization via mobile."