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2K Sports Introduces Cinemotion™ to NHL 2K7

Dynamic parametric camera, situation-based cutscenes, player chatter and enhanced audio options deliver the Cinemotion™ experience

FOR IMMEDIATE RELEASE

NEW YORK, NY - August 17, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today a new and exciting direction in experiencing the intense action and thrilling drama of an NHL video game with NHL® 2K7's newest feature, Cinemotion. Combining new dynamic gameplay camera angle technology, cutscenes, player chatter and unique audio options, Cinemotion truly immerses gamers into the drama of hockey like never before.

"With all of our 2K Sports products, we're always looking for new ways to enhance and revolutionize the sports video game experience," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "With Cinemotion, we have been able to really take this experience to the next level. Cinemotion creates a completely customizable atmosphere for gamers, introducing several different ways of playing the game in terms of gameplay cameras and music, in addition to other dramatic elements."

Fans will notice the impact of Cinemotion as soon as the puck drops, as NHL 2K7 features a new dynamic parametric camera angle during gameplay that maximizes the gamer's vision down the ice. This new camera angle specifically takes advantage of widescreen viewing, giving players the optimal perspective on all that's happening on the ice. The camera smartly zooms in when there's intense action along the boards without distracting the gamer. Additionally, gamers will truly appreciate the atmosphere and the character of each NHL arena when using this new Cinemotion camera angle.

The drama of an NHL game is perfectly delivered with cutscenes and player chatter in NHL 2K7. Cinemotion intelligently activates cutscene sequences that are shot from brand new camera angles and perspectives, to include penalty shots, face-offs and scoring. Player chatter adds a new layer of gameplay audio, as players on the ice will shout orders, give encouragement to teammates and react to specific game situations, elevating the drama and excitement.

To fully engross gamers in an all-new NHL experience, sound plays a big part in Cinemotion presentation and users can select between two different sound settings in NHL 2K7. Harry Neale and Bob Cole are back once again to deliver their unique insight and entertaining wit to every game when users select Cinemotion- Commentary. For gamers who want something much different, Cinemotion-Music replaces the commentary with an orchestrated score that dynamically changes with the action throughout every game. With Cinemotion-Music, the score will change based upon the action on the ice to reflect the overall mood. All Cinemotion music options are completely customizable so each user can have their own unique NHL 2K7 experience.

NHL 2K7, the top-rated hockey video game for four-straight years*, is coming in September 2006 to the Xbox 360 and Xbox® video game and entertainment systems from Microsoft, and the PlayStation®2 computer entertainment system; and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

** This title has not yet been concept approved for the PlayStation®3 system by Sony Computer Entertainment America.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation® game console, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

NHL is a registered trademark and the NHL Shield is a trademark of the National Hockey League. .All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. ® 2006. All rights reserved. NHL 2K7 is an Officially Licensed Product of the National Hockey League. ® NHLPA. NHL 2K7 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

PR Contacts:

2K Sports

Nikki Flynn

(415) 507-7630

nflynn@2ksports.com

Access Communications for 2K Sports

Katie Pagliara

(917) 522-3531

kpagliara@accesspr.com

Take-Two Interactive Software, Inc.

Jim Ankner (Corporate Press/Investor Relations)

(646) 536-3006

james.ankner@take2games.com

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