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2K Sports Announces Unique New Features for NHL 2K7

Completely new skating animation engine, revamped Pro Control(tm), and new passing mechanics elevate hockey to the next level

***FOR IMMEDIATE RELEASE***

NEW YORK, NY - July 18, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NHL 2K7. The top-rated hockey video game for four-straight years*, NHL 2K7 introduces a completely new skating engine to give users the true on-ice movement of an NHL game. Additionally, Pro Control TM receives new enhancements to both offensive and defensive controls, giving hockey fans thrilling new ways to attack and defend on the ice. These new features elevate the realism of the sport, delivering the best hockey experience on any system.

"Year after year, we've been delivering new and innovative ways to play the exciting game of hockey," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "The new skating engine in NHL 2K7 far surpasses anything we've ever produced and the advancements made in Pro Control TM add the excitement and control our fans have been craving."

Hundreds of new skating animations have been captured to bring an unprecedented level of high quality to all the skating movements in NHL 2K7. Hockey players in NHL 2K7 will glide, turn, stop, and adjust their movement on the ice with astounding realism. Not only will skating look much more natural, players will also experience the true momentum of skating whenever players dig into the ice to accelerate or carve the ice to make sudden stops. The new skating engine adds both remarkable visual excitement and an entertaining gameplay challenge to all hockey fans. In addition to the numerous new skating animations, several new checking, passing, and shooting animations have been added, making all the action in NHL 2K7 flow with amazing detail.

New gameplay enhancements have been added to Pro Control TM , giving users offensive and defensive tools to utilize on the ice. While on offense, players now have the ability to execute drop passes, allowing users to setup new screen plays and create new scoring opportunities to catch the goalie off-guard. Pressure Control TM brings a tactical element to defensive hockey as players now can instruct teammates to defend opposing players while on the ice. Varying degrees of pressure can be selected - whether it's telling your teammate to shadow a selected opponent or deliver a big check - allowing players new defensive options on the fly. Pro Control TM in NHL 2K7 will deliver the offensive and defensive options hockey fans have been asking for, truly delivering the next generation of hockey.

NHL 2K7 --featuring 2006 Hart Memorial Trophy recipient, Joe Thornton on the cover-- will be available for the Xbox 360 TM and Xbox ® video game and entertainment systems from Microsoft, the PlayStation ® 2 computer entertainment system and the PlayStation ® 3 computer entertainment system. More features will be detailed at a later time. NHL 2K7 for Xbox 360, Xbox and PlayStation ® 2 are slated to release in September 2006, with the PlayStation ® 3 coming this holiday season.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video

games.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation ® game console, PlayStation ® 2 computer entertainment system, PSP TM (PlayStation ® Portable) system, Xbox ® and Xbox 360 TM video game and entertainment systems from Microsoft, Nintendo GameCube TM , Nintendo DS TM and Game Boy ® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes products in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

This title has not yet been concept approved for the PlayStation 3 by Sony Computer Entertainment America.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All NHL logos and marks and team logos and marks depicted herein are the property of the NHL and the respective teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. ® 2006. All rights reserved. ® NHLPA. NHL 2K7 is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Take-Two Interactive Software, Inc.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

PR Contacts:

2K Sports

Nikki Flynn

(415) 507-7630

nflynn@2ksports.com

Access Communications for 2K Sports

Angella Wong

(415) 844-6286

awong@accesspr.com

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