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2K Sports Announces Larger-Than-Life Baseball Action With 'The BIGS'

2K Sports Throws Big-Time Heat With New Extreme Addition To Major League Baseball Lineup

NEW YORK, NY - October 31, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today a unique, new sports title that adds more explosive excitement to baseball video games than ever before - The BIGS. This over-the-top baseball action title puts an entirely new spin on Major League Baseball as it blends outrageous visuals and intuitive gameplay mechanics to bring fans a brand new MLB video game experience.

"The BIGS is sure to turn a few heads as it pioneers a completely different way of playing an MLB video game," stated Greg Thomas, President of Visual Concepts, a 2K Sports studio. "2K Sports is always looking to deliver the most innovative and eye-catching sports video games to fans and The BIGS is one of 2K Sports' most dynamic titles to date."

Developed by Blue Castle Games, The BIGS brings blazing graphics to huge proportions with larger-than-life MLB player models and ballparks. Featuring fantastic pitching, batting, and fielding animations, gamers can also take advantage of spectacular power-ups with outrageous special effects. As a standard for all major 2K Sports titles, The BIGS features online play for up to four players, making it a grand slam for online baseball battles.

At the helm of The BIGS is Dan Brady of Blue Castle. Dan is best known as the creator of and Technical Director on the EA Sports MVP Baseball series of games. Joining Dan at Blue Castle is a number of experienced baseball developers, including Jason Leigh - the Lead Designer of MVP baseball. "This is an extremely exciting time for fans of baseball videogames, as Blue Castle Games has assembled an absolute all-star lineup for this game," stated Greg Thomas.

The BIGS will be available for the Xbox 360 video game and entertainment system from Microsoft, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, the PSP® (PlayStation®Portable) system, and Nintendo's Wii home video game console. The BIGS is slated for release in summer 2007.

For more information, log onto www.2ksports.com.

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation", "PLAYSTATION, "PS" Family logo, and "PSP" are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Major League Baseball and Hall of Fame trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. and the National Baseball Hall of Fame and Museum, Inc., respectively. Visit the official Major League Baseball website at MLB.com ® MLBPA-Official Licensee, Major League Baseball Players Association. Visit www.MLBPLAYERS.com, the Players Choice on the web.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company's stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee's investigation; and the possibility that the Special Committee's investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company's ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, the Company's conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company's ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company's shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

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