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2K Sports and Pontiac Announce the 2nd Annual Pontiac Virtual NCAA® Final 4® Tournament

Finalists to compete on the virtual court in College Hoops 2K7 at the NCAA® Men's Final Four® in Atlanta to win a 2007 Pontiac G5 GT

New York, NY - February 2, 2007 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), and Pontiac proudly announced today the 2nd Annual Pontiac Virtual NCAA® Final 4® Tournament. Fans will have the opportunity to play every match up of the actual NCAA Tournament before it happens through head-to-head online play on College Hoops 2K7, exclusively on Xbox Live. The four finalists will be invited to show off their skills in Atlanta and play the actual NCAA Men's Final Four match-ups in front of roaring fans. The champion of the Pontiac Virtual NCAA Final 4 Tournament will drive away in a new 2007 Pontiac G5 GT.

"The NCAA Final Four is where college spirit combines with raw talent to create an atmosphere that is unrivaled in the sports world," said Erik Whiteford, vice president of marketing for 2K Sports. "We wanted our fans to experience the same rush that the NCAA student athletes do when they hit the court by teaming up with Pontiac for the second year to bring the tournament to the virtual court with College Hoops 2K7."

Registration is now open for the Pontiac Virtual NCAA Final 4. To qualify for the tournament, contestants must have an Xbox Live Gold account and complete 10 online, ranked games of College Hoops 2K7 for either the Xbox® or Xbox 360 video game and entertainment systems from Microsoft before March 10, 2007. The top ranked 192 contestants at the end of the qualifying period will advance to the full online tournament where they will play for a chance to be one of four finalists to battle in a live, head-to-head competition in Atlanta, Georgia on March 29-April 3, 2007.

Finalists will receive a trip for two to the 2007 NCAA Men's Final Four in Atlanta where they will showcase their virtual hoops skills by playing the Final Four match-ups, with the winner receiving a brand new 2007 Pontiac G5 GT, all courtesy of Pontiac - the official Performance Machines of the NCAA. To register and for official tournament rules and regulations, log on to

College Hoops 2K7, featuring cover athlete J.J. Redick, former student-athlete of the Duke University Blue Devils, is the #1 rated college basketball simulation series for five straight years*. With over 325 NCAA Division I schools and the deepest legacy mode available, College Hoops 2K7 defines the college basketball experience. It is now available for the Xbox 360, Xbox, and the PlayStation®2 computer entertainment system. College Hoops 2K7 will be available this month for the PLAYSTATION®3 computer entertainment system.

According to average scores of 2002-2007 college basketball video games.

About Pontiac Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the Vibe, Solstice roadster, G5 sports coupe, Grand Prix sedan, Torrent compact utility vehicle and the G6 family of sedans, coupes and retractable hardtop convertibles. In fall 2007, Pontiac will expand its GXP performance series with the introduction of the G6 GXP and Torrent GXP. Pontiac sold more than 410,000 vehicles in 2006, ranking third among GM divisions in total sales. More information on Pontiac and its products can be found on the division's website at, and in Spanish at

About Take-Two Interactive Software, Inc.

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation", "PLAYSTATION", and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company's stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee's investigation; and the possibility that the Special Committee's investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and conclusions of the Special Committee may require additional expenses to be recorded; may continue to adversely affect the Company's ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, may require revisions to the Company's conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and may impede the Company's ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company's shares; and may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

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