2K Play and Nickelodeon Launch Go, Diego, Go!: Safari Rescue, First-Ever Wii™ Game Specifically Designed and Engineered for Preschoolers

Nintendo World Event in New York to Offer "Sneak Peek" of Groundbreaking Go, Diego, Go! Themed Game

News by GamesIndustry International Contributor

Published on Feb. 8, 2008

New York, NY - Feb. 7, 2008 - 2K Play, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and Nickelodeon, the number-one entertainment brand for kids, today announced that Go, Diego, Go!: Safari Rescue for the Wii home video game system and PlayStation®2 computer entertainment system will be available at retailers in North America beginning on February 12, 2008. The title represents 2K Play's first Wii game engineered specifically for preschoolers and is based on extensive Nickelodeon in-home research that focused on how to best match the abilities and needs of younger children with the capabilities of the platform.

To celebrate the game's launch, 2K Play, Nickelodeon, and Nintendo® World will host a special sneak preview for families in the New York area. The event will be held on Saturday, Feb. 9, 2008, at the Nintendo World Store in New York City's Rockefeller Center from 12 to 4 pm.

"For Go, Diego, Go!: Safari Rescue, we've created an entirely new interactive experience for preschoolers that is only possible on the Wii," said Steve Lux, Vice President of Business Development for 2K Play. "Nickelodeon's intensive study of how two through six-year-olds experience the new technologies offered by the Wii helped us create an all-new play pattern that extends beyond current games. Physical activity is an integral part of the fun and the new title is perfectly suited for the younger gamer."

"We are thrilled to combine the fun and adventure of our top-rated Diego property with true gaming innovation for the Wii," said Steve Youngwood, Executive Vice President, Digital Media for Nickelodeon/MTVN Kids and Family. "By combining Nickelodeon's kid expertise with 2K Play's creativity, we have engineered a game that allows preschoolers to develop their playing skills by turning up the fun, building confidence and bringing parents and older siblings into the gameplay experience."

Based on Nickelodeon research with preschoolers and their families to determine how the platform's motion-play capabilities are absorbed by younger children, Go, Diego, Go!: Safari Rescue was designed with 13 intuitive Wii-centric motions that maximize the engineering of the Wii Remote for a preschooler. Taking on the role of Diego in a race across Africa, gamers stomp to scare away lions, jump with Baby Jaguar, paint stripes on zebras, climb up ladders and swim across the jungle river by mimicking those actions with the Wii Remote.

Research findings show that parents often chose to stay in the room and participate in gameplay; accordingly, the game has a unique feature which allows parents to collaborate with younger gamers by using the special Safari Guide Helper Feature and a second Wii Remote. Preschoolers can, by themselves, help Diego blow up a hot air balloon by pumping up and down, but their actions are enhanced with speed and vibrant animations when assisted.

Also available on February 12 is 2K Play's Dora the Explorer: Dora Saves the Mermaids for the PlayStation 2 system. In the new title, Dora and Boots need help bringing a Magic Crown to Marianna the Mermaid. By swinging, sliding and bouncing through the game, players travel over tropical land and sea to save Mermaid Kingdom. Along the way, Dora magically becomes a mermaid herself.

The Go, Diego, Go!: Safari Rescue and Dora the Explorer: Dora Saves the Mermaids games feature the same voice actors as the popular Nick Jr. TV shows. In addition to pre-development research, the games were also tested by children and moms for age-appropriateness, fun factor and overall quality. The packaging on both titles features a "Kid-Tested" seal.

Go, Diego, Go!: Safari Rescue was developed by High Voltage and will be available for the Wii for a suggested retail price of $39.99 and the PlayStation 2 system for $29.99. Dora the Explorer: Dora Saves the Mermaids was developed by Totally Games and will be available for the PlayStation 2 system for a suggested retail price of $29.99. All games are rated E for Everyone. For more information, please visit www.2kgames.com/2kplay.

A national marketing program will support the games' launch, which will include TV commercials on Nick Jr., Toon Disney, and Treehouse; print advertising in Nick Jr. Magazine; and web support and cross-promotions with Nickelodeon licensees.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc., is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play, and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information, please visit our website at www.take2games.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one-rated basic cable network for more than 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Wii, Wii Remote and the Wii logo are trademarks of Nintendo. ® 2006 Nintendo.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed shareholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled "Risk Factors."

CONTACT

Penny Armstrong

2K Play

(646) 536-2879

Penny.Armstrong@take2games.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com

Jennifer Campbell

Access Communications for 2K Play

(415) 844-6255