Skip to main content

26% of mobile apps used just once

Survey: fire and forget prevalent amongst iPhone, Android games

Figures by analyst Localytics have suggested that some 26 per cent of mobile apps are used only once following their download.

The survey, covering iPhone, Android, Blackberry and Windows Phone 7, found that the number of one-use apps had fluctuated between 22 and 28 per cent over the last year.

While this does mean a good 70 per cent of apps are used repeatedly, if accurate Localytics' figures present a new context for another recent survey which found that the average iOS device owner had downloaded some 60 apps.

Read this next

Alec Meer avatar
Alec Meer: A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.
Related topics