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2011 GAME British Academy Video Games Awards

Industry legend Peter Molyneux to be awarded with Fellowship.

London, 21 February 2011: Peter Molyneux , the creative force behind some of the world's most popular and enduring video games, will receive the British Academy of Film and Television Arts’ Fellowship at this year’s GAME British Academy Video Games Awards.

Molyneux is one of the best-known names in the international world of computer games. He co-founded Bullfrog Productions in 1987 and created a new genre of computer games known as “the God game”, with the release of Populous.   Since then he has been responsible for a string of massive gaming titles including Powermonger, Theme Park, Magic Carpet, Dungeon Keeper and the Fable series. Cumulative sales of his games are at approximately fifteen million worldwide.

On being invited to receive the Fellowship, Peter Molyneuxsaid: “I remember back in 1967 watching the first BAFTA awards on television with my family and seeing them being so excited about those accolades. Never in my wildest dreams did I ever think it would be possible for me to accept one of the greatest honours the entertainment industry has to offer. My first thought on learning that I was awarded an Academy Fellowship  was that to be in  the company of some of the greatest talents the entertainment industry has ever seen is truly humbling  and secondly that this an award  not just for myself, but for all the people I’ve ever worked with”.

Amanda Berry OBE, Chief Executive of BAFTA, said: “We are delighted to be honouring Peter at this point in his long and successful career in video games.  He is one of the leading figures in the development of video games as an art form and an inspiration to the next generation of creative minds”.

The GAME British Academy Video Games Awards will take place on Wednesday 16 March at the London Hilton on Park Lane. The Awards will be streamed live for the first time at go.ign.com/baftamicrosite, as well as at www.bafta.org and www.baftagameaward.com.

For further information, please contact:

Kristoff Clark, freud communications

T 020 3003 6472 / E kristoff.clark@freud.com

About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, master-classes, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org.

About GAME

GAME is part of GAME Group plc., Europe's leading retailer of pc and video games, video game consoles and related accessories. We operate from over 1,000 GAME stores, concessions and franchises in the UK, Eire, Sweden, Denmark, Norway, Spain, Portugal, France and Australia; and over 220 Gamestation stores in the UK. Together with our on-line and multi-channel shopping services, our aim is to be the destination of choice for every consumer.   

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