2010 Game Developers Conference

SAN FRANCISCO - Mar. 9, 2010 – The Game Developers Conference® 2010 (GDC10) commences today at the Moscone Convention Center in San Francisco through Saturday, March 13. GDC10 offers game development professionals from all over the world a venue to share information and insights, uncover opportunities and meet and network with other professionals who share the same dedication to the craft of game development. GDC10 plays host to hundreds of sessions and activities, comprised of a variety of lectures, panels, tutorials, roundtable discussions, summits, award ceremonies, a bustling expo floor and associated networking events.

GDC10 offers a comprehensive look at every branch of the game space through specialized content tracks focusing on a variety of topics, such as Game Design, Programming, Visual Arts and Business, as well as a full lineup of summits focusing on emerging trends and increasingly prominent aspects of the games industry. These include dedicated summits on Artificial Intelligence (AI), Independent Games, Social & Online Games, iPhone Games, Game Localization, GDC Mobile/Handheld, IGDA Education and Serious Games in addition to a business focused summit, GamesBeat@GDC

This year, legendary developer Sid Meier will provide the keynote address for the conference on Friday, March 12 at 10:30 am PST in the Moscone Convention Center’s North Hall. In this rare address, entitled, “The Psychology of Game Design (Everything You Know Is Wrong),” Meier, the developer of the genre-defining Civilization series, will convey more then two decades of game design expertise. The speech will explain how game developers can use player psychology as the driving force behind a game’s design.

“GDC is an especially important event for all game developers to attend,” says Meggan Scavio, event director of the GDC. “It’s the one week of the year where almost the entire development community is assembled in one place to discuss where business and game design opportunities are emerging, as well as the best means to address the growing demands of modern game development. This really is the best place to learn how to keep ahead of the game.”

The conference features more than 400 lectures, panels, tutorials and roundtable discussions covering all aspects of the game business. The week-long event also features an Expo and Career Pavilion, Business Center, the Game Career Seminar, the 12th Annual Independent Games Festival (IGF), the 10th Annual Game Developers Choice Awards, Game Connection@GDC, GamesBeat@GDC, and more.

For more information about GDC10, as well as the comprehensive GDC schedule builder, please visit www.gdconf.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game industry, the UBM TechWeb Game Network – formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference™ Europe, the Game Developers Conference™ China, the Game Developers Conference™ Canada, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services and professional information – UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web & Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

###

CONTACT: Sibel Sunar / Brian Rubin

fortyseven communications

(323) 658-1200 / (212) 391-4707

sibel@fortyseven.com / brian@fortyseven.com

Ben Veechai

UBM TechWeb Game Network

(415) 947-6280

bveechai@think-services.com