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2004 Holiday Preview Tour Showcases New & Unreleased Games at Mega Malls throughout the U.S.

Partners include Electronic Arts, Midway, Vivendi Universal Games, Konami, ATI Technologies, NYKO, G4TechTV and Old Spice Red Zone

FOR IMMEDIATE RELEASE

SAN FRANCISCO, CA - November 11, 2004 - Game Live Events, the largest all-platform live Video Game and PC touring event in the U.S., today announced their "2004 Holiday Preview Tour." With the red-hot Holiday season just starting, the 12-stop National Tour begins this Friday, November 12th at the popular Mission Valley Mall in San Diego and runs through Sunday, December 12th in New Orleans at The Esplanade. Total consumer traffic during the Holiday Tour will exceed 400,000.

Teens, young adults, children and families will get a 'first look' at the Holiday season's hottest video games and PC games, as well as unreleased demos of this year's new titles. Unreleased game titles include "NFL STREET 2" and "NBA Street Vol. 3" from EA BIGTM and the new, unseen release of "Metal Gear Solid® 3: Snake EaterTM" from Konami. Titles for gameplay include major releases from EA SPORTSTM "NCAA® March Madness 2005" and EA GAMESTM will showcase their new versions of their global hits "Need for SpeedTM Underground 2" and "GoldenEye: Rogue AgentTM." Vivendi Universal Games will showcase the highly anticipated "Fight ClubTM" and their new hit game "Leisure Suit LarryTM: Magna Cum Laude," as well as "Men of ValorTM," "Tribes®: Vengeance" and inXile Entertainment's "The Bard's TaleTM." Midway will be previewing the nationally renowned "Mortal Kombat® DeceptionTM" and the sequel to the successful 2003 launch of "Midway Arcade Treasures," "Midway Arcade Treasures 2."

The tour is also pleased to announce The NASCAR Chase for the Cup 2005 presented by Old Spice Red Zone which will feature the "Live a Day and Night Like A Nascar Driver" contest and sweepstakes that allows consumers the chance to compete to win the grand prize. The grand prize includes two races in one day - the ultimate day at the races! Additionally, the Old Spice girls will be distributing free Red Zone Body Spray Samples on-site at each event. Go to www.oldspice.com to sign up for sweepstakes and check out details of the grand prize.

20 new titles will be featured on a state-of-the-art, 45-screen Game Live interactive 'GamePort' system from publishing partners Electronic Arts, Vivendi Universal Games, Midway® and Konami. PC partners include ATI Technologies Inc. showcasing the RADEON® 9800 XT graphics card, the NYKO Air Flo EX is the Official Controller Partner of the Tour. G4TechTV®, the cable TV network dedicated to video games, has signed on again as the Official Television Partner.

Admission is free and game play is unlimited. For complete details of the tour, including tour locations, event times, and the latest list of games included on the tour, visit www.gameliveevents.com.

Game Live 2004 Holiday Retail Tour Schedule - 12 Malls

Friday, November 12th San Diego, CA Mission Valley

Saturday, November 13th Los Angeles, CA Glendale Galleria

Sunday, November 14th Ontario, CA Ontario Mills

Saturday, November 20th Dallas, TX Stonebriar

Sunday, November 21st Houston, TX Katy Mills

Friday, November 26th Baltimore, MD Towson Town

Saturday, November 27th Boston, MA Natick Mall

Saturday, December 4th New Jersey / NY Garden State Plaza

Sunday, December 5th Philadelphia, PA King of Prussia

Friday, December 10th Charlotte, NC Concord Mills

Saturday, December 11th Nashville, TN Opry Mills

Sunday, December 12th New Orleans, LA The Esplanade

Show Times Vary - Check Website for Exact Times

Game Titles on Tour

EA SPORTSTM

"NCAA® March MadnessTM 2005"

"NBA 2005"

"FIFA Soccer 2005"

EA SPORTS BIGTM

"NFL STREET 2"

"NBA Street Vol. 3"

EA GAMESTM

"GoldenEye: Rogue AgentTM"

"Need for SpeedTM Underground 2"

"The URBZ: Sims in the City"

"The Lord of the RingsTM, The Third AgeTM"

VIVENDI UNIVERSAL®

"Leisure Suit LarryTM: Magna Cum Laude"

"Men of ValorTM"

"Tribes®: Vengeance"

"The Bard's TaleTM"

"Fight ClubTM"

MIDWAY®

"Mortal Kombat® DeceptionTM"

"Midway Arcade Treasures 2"

"NBA Ballers"

KONAMI

"Metal Gear Solid® 3: Snake EaterTM"

ADDITIONAL PARTNERS INCLUDE

ATI RADEON® 9800 XT - Official Graphics Card

NYKO AIR FLO EX - Official Controller

G4TechTV - Media Partner

OLD SPICE Red Zone

*All logos and trademarks are the property of each respective sponsor.

About Game Live Events

Game Live Events, based in Sausalito, Calif., is the country's most established producer of computer and video game tour events. Game Live Events state-of-the-art Gameport Touring Systems features 49-screen PC or video game capability that enables consumers to preview top-rated PlayStation® 2 computer entertainment system, the Xbox video game system from Microsoft, Nintendo GameCube TM and PC game titles.

Contact:

Game Live Events

(415) 782-6073

marketing@gameliveevents.com

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