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100,000 kids get Skillz™

Skillz magazine has instantly established itself as the leading title for pre-teen gamers, reaching 100,000 kids with its first issue.

In addition to selling 45,000 copies in the UK & Ireland, some 55,000 copies were also distributed in a school sampling campaign to build awareness.

The website received 1 million hits during the first month, with unique visitors staying for an average of 25 minutes.

With a core market of 9-12 year-old boys, readers have taken SkillzTM to their hearts with many describing it as the best magazine they've ever read.

Publisher Siobhan Williamson said "I'm thrilled with the results, it's a fantastic achievement. With the second issue currently out-performing the first, it's a great base from which to build the brand."


PR Companies please contact Belinda Humphery on 020 7465 3256

Rebecca Lockwood, Advertising Manager 020 7465 3006

Jennifer McTair, Advertising Exec 020 7565 3129

Siobhan Williamson, Publisher 020 7468 5685

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