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100,000 kids get Skillz™

Skillz magazine has instantly established itself as the leading title for pre-teen gamers, reaching 100,000 kids with its first issue.

In addition to selling 45,000 copies in the UK & Ireland, some 55,000 copies were also distributed in a school sampling campaign to build awareness.

The website www.skillzmag.co.uk received 1 million hits during the first month, with unique visitors staying for an average of 25 minutes.

With a core market of 9-12 year-old boys, readers have taken SkillzTM to their hearts with many describing it as the best magazine they've ever read.

Publisher Siobhan Williamson said "I'm thrilled with the results, it's a fantastic achievement. With the second issue currently out-performing the first, it's a great base from which to build the brand."

Contacts:

PR Companies please contact Belinda Humphery on 020 7465 3256

Rebecca Lockwood, Advertising Manager 020 7465 3006

Jennifer McTair, Advertising Exec 020 7565 3129

Siobhan Williamson, Publisher 020 7468 5685

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