10 Minute Solution

MINNEAPOLIS, MN – JULY 1, 2010 – Activision Publishing, Inc. (Nasdaq: ATVI) today announced that 10 Minute Solution, a video game for Wii ^TM based on the popular exercise DVDs, is available now. 10 Minute Solution packs a powerful workout at a suggested price of $19.99.

“10 Minute Solution for Wii ^TM embodies the customization and personalization of the DVD series that fans love,” said David Oxford, Activision Publishing. “With a great value price, it is the perfect addition to any gamer or fitness enthusiast’s catalog.”

10 Minute Solution for Wii ^TM puts a new spin on the tried and true 10 Minute Solution DVD series. 10 Minute Solution, the videogame, lets users customize their workout in ten minute blocks while getting feedback and tracking progress. The workouts consist of the user’s choice of cardio boxing, mixed games, and step aerobics at varying levels of difficulty. The game also offers health and wellness tips from renowned fitness spokeswoman Jessica Smith. Nine of the workouts are compatible with the Wii Balance Board ^TM , but the game does not require the board for play. Gamers or fitness enthusiasts looking for a fun and manageable way to stay in shape will find exactly that in 10 Minute Solution for Wii ^TM .

“We are thrilled to introduce ourselves into the fitness gaming space,” said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment. “We know our fans will find that this game meets the 10 Minute Solution standard and newcomers to the brand will get an authentic taste of what the series is all about.”

10 Minute Solution for Wii ^TM is available for the recommended retail price of $19.99 and is rated E for Everyone. For more information visit www.activision.com.

About Anchor Bay Entertainment

Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children’s entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray ^TM formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media ( www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

©2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii is trademark of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Shaun Norton

Sandbox Strategies

(212) 213-2451

shaun@sandboxstrat.com

Melissa McNeese

Fit PR

(845) 758-2121

melissa-fitpr@verizon.net