Sony is hoping that an upcoming promotion it will be running for Uncharted 2, where US gamers get the chance to play the title on a cinema screen, could lead to new future revenue streams for both videogame makers and cinema operators.
The company is to make Uncharted 2 available for consumers to play in one of four US cinemas on October 5 and 6, reports Reuters. These cinemas are ones equipped with Sony 4K digital cinema technology, which is currently used by around 500 cinemas nationwide, and which Sony says provides a higher image resolution than traditional projectors.
"This is the first time we're doing it in a theatre. We think it's a start of something for us, and hope we can build this into a standard element in the movie-going experience," said Mike Fidler, senior VP of Sony's digital cinema solutions and services group.
"Our goal in converting theatres to digital is to go beyond the traditional movie-going experience and focus on helping exhibitors find ways to fill seats.
"Gaming will be an important part of that equation."
The promotion's first night will be a private invitation-only event, while the second day will be open to the general public. Participating cinemas are located in San Francisco, California, Illinois and Washington.