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Nordic Games acquires THQ trademark

Nordic Games acquires THQ trademark

Fri 13 Jun 2014 9:14am GMT / 5:14am EDT / 2:14am PDT
Publishing

Will use THQ brand to sell franchises bought at bankruptcy auction

Nordic Games has acquired the THQ trademark, which it intends to use as branding on the THQ properties it acquired at auction.

Nordic was an unexpected winner in the race to pick up THQ's franchises when the publisher went out of business. Last year, Nordic paid a total of $4.9 million for lots that included Red Faction, Darksiders, MX vs. ATV, Destroy All Humans, Titan Quest and a great deal more besides.

Now, Polygon has received confirmation that Nordic Games now owns the THQ trademark. According to general manager Klemens Kruezer, the deal was conceived because Nordic was regarded as such an 'unexpected' victor.

"There were so many articles with the headlines 'Who the fuck is Nordic Games?' We said, okay they were right.

"We have seen an uplift in the name of Nordic Games, and what we have also done is we have made a second deal with THQ where we bought the THQ trademark."

The deal will allow Nordic to publish the properties it acquired under the THQ brand, which may include the forthcoming MX vs. ATV game.

Nordic has promised more announcements at Gamescom this year.

6 Comments

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Well i like this news, always loved THQ, even though they made a really huge stupid mistake... uDRAW... please.... but anyway. Who knows this can be the start of its revival and a new Darksiders... Which I would be happy to see. :)

Posted:3 months ago

#1

Spencer Franklin
Concept Artist

94 124 1.3
don't know how I feel about that. having worked at THQ for several years, kinda mixed feelings. But whats the point of this anyhow? It's not really THQ... and cashing in on the name seems rather, I don't know...deceptive? I say let it rest in peace. but maybe there is a more noble reason for doing so, I just don't see it though.

Posted:3 months ago

#2

Rick Lopez
Illustrator, Graphic Designer

1,269 942 0.7
Dont know maybe through this same method the Atari brand still exists... and part of me would like Darksiders under the THQ banner... even if it really wasnt THQ.

Edited 1 times. Last edit by Rick Lopez on 14th June 2014 12:56am

Posted:3 months ago

#3

Paul Jace
Merchandiser

926 1,382 1.5
Nordic Games has acquired the THQ trademark, which it intends to use as branding on the THQ properties it acquired at auction.
I don't think thats such a good idea, especially because of the way many people viewed THQ in it's final two years. Not many(that I know of) thought of them as a leader in AAA or even a relevant AAA company. Personally I would continue to let THQ remain a relic of the past but it's Nordic's money so they can do whatever they want with it.

Posted:3 months ago

#4

Greg Wilcox
Creator, Destroy All Fanboys!

2,177 1,125 0.5
Heh. I liked the Nordic Games name! I say let people find out who they are with their work. Hell, the only way to become a household name is to get people to know who you are over time.

That and if they now own the THQ name, they need to clean out those old offices, as they seem to be still full of stuff. l will take a crate or random games if you need to get rid of anything you don't want... :D

Posted:3 months ago

#5

Gil Salvado
3D/2D Artist

34 37 1.1
Oh, yeah ... well, that's just "smart". To futher disguise themselves they even bought the THQ trademark.

Nordic Games has nothing to do with http://nordicgame.com/, we're talking about these guys: http://en.wikipedia.org/wiki/Nordic_Games_GmbH
Those guys are actually what is left of the defunct JoWood, a publisher which pretty sucked.

There's lots to worry about this news.

Edited 1 times. Last edit by Gil Salvado on 14th June 2014 1:45pm

Posted:3 months ago

#6

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