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Unity acquires Playnomics - report

Unity acquires Playnomics - report

Wed 16 Apr 2014 2:36pm GMT / 10:36am EDT / 7:36am PDT
Business

The middleware firm has purchased the predictive analytics company for an undisclosed sum

Unity Technologies has purchased (price undisclosed) predictive analytics firm Playnomics in an effort to become a one-stop shop for tools and game services, according to VentureBeat. The deal has already closed and it quickly follows Unity's March acquisition of Applifier, a Helsinki-based maker of the Everyplay platform for sharing videos of mobile gameplay.

It's clear that Unity's aspirations for the games business go far beyond just being a middleware provider. Playnomics' technology enables the company to predict how players will behave, including which people are more likely to spend money or who might stop playing a game.

Playnomics is already used in a number of games with millions of monthly active players, and the firm processes billions of in-game events a month. Neither Playnomics nor Unity have commented on the deal.

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