Sections

Unity acquires Playnomics - report

The middleware firm has purchased the predictive analytics company for an undisclosed sum

Unity Technologies has purchased (price undisclosed) predictive analytics firm Playnomics in an effort to become a one-stop shop for tools and game services, according to VentureBeat. The deal has already closed and it quickly follows Unity's March acquisition of Applifier, a Helsinki-based maker of the Everyplay platform for sharing videos of mobile gameplay.

It's clear that Unity's aspirations for the games business go far beyond just being a middleware provider. Playnomics' technology enables the company to predict how players will behave, including which people are more likely to spend money or who might stop playing a game.

Playnomics is already used in a number of games with millions of monthly active players, and the firm processes billions of in-game events a month. Neither Playnomics nor Unity have commented on the deal.

Related stories

Unity dropping major updates in favour of date-based model

Version 5.6 marks the end for engine's current cycle with Unity 2017 beginning in April, next year's roadmap detailed

By James Batchelor

Unity making its VR dev tool open source

Engine maker's move may be more practical than principled; Unite LA event used to confirm Nintendo Switch support at launch

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.