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King IPO stumbles out of the gate

King IPO stumbles out of the gate

Wed 26 Mar 2014 2:04pm GMT / 10:04am EDT / 7:04am PDT
MobileBusinessFinancialSocial

Candy Crush Saga maker's stock down 15.6% after first day of trading

King Digital Entertainment has gone public, and the early results are not pointing toward a joyous coronation day for the Candy Crush Saga company. King set its IPO price at $22.50, but minutes into the trading day, it was already trading down more than 9 percent to $20.44.

In filing for the IPO with the Securities and Exchange Commission earlier this month, King said it would set its share price between $21 and $24, with the upper-most end of that range putting the company's total valuation in the neighborhood of $7.6 billion.

In the run up to King's IPO, there was concern among investors that it could wind up being a repeat of when Zynga went public in 2011. The FarmVille publisher had expected a valuation of about $20 billion, but closed its first day of trading at $7 billion. But where Zynga was dinged for its reliance on a single platform in Facebook, King's skeptics point to its dependence on the overwhelmingly successful Candy Crush Saga, sparking concerns the company would be a one-hit wonder.

[UPDATE] The rest of the day didn't go any better for King. The company's share price finished its first day of trading down 15.56 percent to $19, with a total of 40.66 million shares changing hands.

6 Comments

Nate Ballantyne
QA Manager

20 23 1.2
I'm sure this news will leave a sour taste in Toby Rowlands mouth though, he sold his shares for c$3.1m, today his stake would have been worth close to $1bn

Posted:4 months ago

#1

Christopher Bowen
Editor in Chief

401 526 1.3
Considering the whole intention of this IPO is for people to cash out, I doubt that anyone's really crying about it, to be fair.

Posted:4 months ago

#2

Steve Wetz
Reviewer/Assistant Editor

165 371 2.2
"King IPO stumbles out of the gate..."

SURPRISING NO ONE. Seriously, after the Facebook and Zynga IPOs, who is bullish on these stocks, especially in the short term? Howie Hubler?"

Posted:4 months ago

#3

Greg Wilcox
Creator, Destroy All Fanboys!

2,132 1,039 0.5
Soooo... I guess the next game will be Candy Cash Saga? Or has that title been "stolen" already by smarter and faster headline writers than I already? Probably...

Posted:4 months ago

#4

Bonnie Patterson
Freelance Narrative Designer

157 422 2.7
I would imagine it would take some rather more original IP to sell well - anyone who wanted to invest in matching games and farming games probably bought Zynga stock already.

Posted:4 months ago

#5

Jordi Rovira i Bonet
Lead Engineer

19 8 0.4
Stock Crash Saga

Posted:4 months ago

#6

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