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Zynga China studio head leaving

By Brendan Sinclair

Zynga China studio head leaving

Mon 24 Jun 2013 7:21pm GMT / 3:21pm EDT / 12:21pm PDT

Social publisher's stock drops after confirmation of Andy Tian departing Beijing studio

Zynga continues to face challenges. Just weeks after cutting 18 percent of its global workforce, the social gaming publisher is now losing the general manager of its Chinese business, Andy Tian.

As reported by the Wall Street Journal, Zynga confirmed today that Tian will be leaving the company at the end of the month. While Tian's next job is unknown, Zynga said the developer will "return to his entrepreneurial roots." Tian was a co-founder of XPR Media, which Zynga acquired in May of 2010. Prior to that, Tian worked for Google, managing the search giant's mobile partnerships in China.

Tian will be replaced at Zynga China by John Yin, a studio director from within the company. Yin worked on games like Ayakashi: Ghost Guild and War of the Fallen for Zynga, and has experience with Electronic Arts working on mobile titles for the Asia Pacific market.

Zynga's stock price has been suffering since the news broke, trading down nearly 6 percent to $2.55 as of this writing.

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Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
Zynga started with just a handful of people who knew busines, saw an opportunity in mobile games, filled there pockets with cash and are now leaving everything to burn and crumble in there wake.

Posted:3 years ago

Symptomatic of much of the recent new corporations in the consumer game scene of the last few years - good idea, strong expectations, injection of 'suits' who then fill their pants and run when the criticisms and questions regarding failure to achieve start flying.

Expect to see some more highly placed 'jumpers' from other prominently reported consumer game houses. Also wait for reshuffles at some corps - especially after the E3 fall-out starts to land. One investor went on the record during E3 and stated that they felt their investment was impacted by the "bloated" corporate structure of the majority of the big names, and that some serious "pruning" was needed to get back to a prudent business operation to weather any possible down turn.

As all the mid-sized indie developers have been stricken why should the larger corps go unscathed?

Posted:3 years ago


Matt Martin Editor,

173 113 0.7
VP of partner publishing at Zynga just quit

Posted:3 years ago

Thats probably because Zynga is less social and more gambling now.

Posted:3 years ago


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