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The War Z trademark suspended

The controversial game can't use its original name

The game pulled from Steam last week, The War Z, has had its trademark suspended by the United States Patent and Trademark Office. The War Z trademark suspension was handed down on November 15, prior to the game's December 17 release on Steam. The USPTO say the trademark is too close to applications filed by Paramount Pictures relating to World War Z, the novel and upcoming film.

In July of 2012, Paramount filed trademark applications 85673422 and 85673431. Application 85673422 is for World War Z “downloadable electronic game programs”, “electronic game software for handheld electronic devices”, and “video game cartridges and discs”. Application 85673431 mentions “providing online electronic games” related to World War Z.

The application for Hammerpoint's game was filed only ten days after Paramount's, but Paramount has held trademarks for other World War Z-related merchandise since August 2011.

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Latest comments (4)

Pier Castonguay Programmer 3 years ago
Funny they get suspended not because it's too similar to DayZ (their initial intention) but because of an unrelated movie World War Z.
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It is all coming apart like a cheap suit- watch how quickly people will want to be disassociated with the whole thing! Including whoever green lighted it at Steam?

Edited 1 times. Last edit by kevin williams on 3rd January 2013 2:56am

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Hugo Dubs Interactive Designer 3 years ago
Just add a new tagline and move on...
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Show all comments (4)
Steven Gibson Journalists 3 years ago
Pier, I was thinking the same thing when I saw the headline.

Edited 1 times. Last edit by Steven Gibson on 29th December 2012 4:54pm

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