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Nintendo exec calls the rise of tablet gaming “undeniable”

Scott Moffitt admits tablet gaming is growing, but Nintendo is still doing well

In a talk at the BMO 2012 Digital Media Conference (attended by Polygon), Nintendo executive vice president of sales and marketing Scott Moffitt called the rise of tablet/smartphone gaming “undeniable”.

"It's undeniable the growth of tablets and their ability to play games,” said Moffitt.

Moffitt called tablets and smartphones Nintendo's “allies”, as they help users easily access Nintendo websites and product information. Despite the admission, Moffitt explained that the Wii U - with its tablet-style GamePad - is still looking like a solid contender according to Nintendo's internal data.

"At the same time when we look at our data," he said. "The DS didn't have competition from tablets and smartphones, and yet we are outpacing the rate of sale for the DS. These are seemingly conflicting data points. Obviously we see a rise in new competitive products, but we are seeing better results in a tougher environment."

GamesIndustry International spoke with Scott Moffitt on the phone this week as well, so please stay tuned for that interview.

[Image via VentureBeat]

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Latest comments (12)

Bruce Everiss Marketing Consultant 4 years ago
The 7 inch tablet could well become the gaming device of choice. Especially as they head for HD screen resolution.
Soon the good ones will be $100. Then less. With access to hundreds of thousands of games.
The app stores are now the most dynamic and creative source of games on planet earth.
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Daniel Hughes Studying PhD Literary Modernism, Bangor University4 years ago
"At the same time when we look at our data," he said. "The DS didn't have competition from tablets and smartphones, and yet we are outpacing the rate of sale for the DS. These are seemingly conflicting data points. Obviously we see a rise in new competitive products, but we are seeing better results in a tougher environment."

Because more people playing games, as Iwata recognised seven years ago, is good for every company that invests in games. The bigger the potential market, the easier it becomes to succeed, even if your percentage share of that market falls. If it's a smaller piece of a bigger pie, it can still work out as a bigger slice for companies like Nintendo. The future isn't guaranteed to favour one format or one business model over another, but more people playing games benefits games companies. That much is obvious.
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The question is, will Sony be able to enter the tablet market with a 7in tablet/vita experiment...
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Show all comments (12)
Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
The 3DS and Wii U could well become the gaming devices of choice. Especially as the Wii U has headed for HD screen resolution.
Soon both will cost something. And then less. With access to hundreds of very high quality games and thousands of games overall.
The eShop is now becoming the most dynamic, varied and creative source of games on planet Earth.

Right, Bruce?
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Bruce Everiss Marketing Consultant 4 years ago
@Jim Webb
Will Nintendo even survive?
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Adam Campbell Producer, Hopster4 years ago
Its something that you simply can't deny.

@Bruce

Well, yes. Nintendo are a games company with billions and billions of dollars. I've probably said the same thing to you before but even if their own hardware platforms failed, they could release some of the most powerful video game IP on any platform and probably destroy the competition in terms of sales and profit. Mobile, PC, Xbox, Playstation you name it.

In the short term, I don't see Nintendo having a particular problem surviving in their own right. Depends on the long term success of 3DS and Wii U. Even then, there's nothing to stop them from re-inventing themselves and going for something new in the future.

The Tec Guy ~AC

Edited 1 times. Last edit by Adam Campbell on 9th November 2012 4:18pm

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Daniel Hughes Studying PhD Literary Modernism, Bangor University4 years ago
With $10 billion in cash, billions more in assets, and perhaps the most valuable catalogue of IP outside of Disney?

Gee, Bruce, they really are in trouble. I mean, you were quick to point out that Zynga had $1billion in cash to get them through their current 'crisis'; which is largely a mess of their own making a failure to change their business model. Nintendo's current 'crisis' stems largely from a factor they have no control over; exchange rates.

Bruce, calm down and talk about things rationally. At times you have excellent insight, you just let your "Mobile will kill all" drown that out too much.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
Bruce, the mere fact you even ask that question indicates just how removed from reality you have become. You're the Mitt Romney of the video game industry.

I really shouldn't have even dignified that question with a response.
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Rolf Moren Freelance Marketing Consultant 4 years ago
I've said it before. Mobile and social gaming is just the gateway drug to more heavy use!
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Carlos Bordeu Game Designer / Studio Co-Founder, ACE Team4 years ago
Why does the HD screen resolution of tablets always end up being such a strong argument about their supposed success in the games industry? I cannot even play 90% of the library of NES games on a tablet because it doesn't have a proper input device. (And 3rd party add-on controllers are not the norm, so games are not designed for them).

Do people really think consumers don't care about controls and gameplay? The design limitations of only having a touch screen are so immense that no matter how great the graphics are, the gameplay will never be able to be on par with what dedicated gaming hardware does. And I'm sure consumers see this clearly.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.4 years ago
Carlos, I'll answer for Bruce.

Bruce: Once MOGA, Ouya, and dozens of other proprietary controllers are released for the 7" tablets, the boxed retail market will be dead. There are 80 billion new Android activations every hour and all of them are former console owners that will buy every single tablet game ever released. Consoles are dead.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
@Jim - that made me laugh and cry at the same time because it's about half true (er, only if you're a mobile evangelist who believes consoles are dead). Of course, it would be the industry digging its own grave to go all mobile/tablet/download while there are people and natural disasters that can kill a service off with a few puffs of wind or taps on a keyboard, so I guess we'll see what happens when you have all those people looking at blank screens and wondering who they can sue....
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