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Words With Friends creators leaving Zynga

By Brendan Sinclair

Words With Friends creators leaving Zynga

Fri 05 Oct 2012 4:45pm GMT / 12:45pm EDT / 9:45am PDT

Paul and David Bettner the latest to jump ship from social gaming company

The hits just keep coming for Zynga. The social gaming publisher's stock price hit a new low after it slashed its quarterly outlook after hours yesterday, and today VentureBeat is reporting that Paul and David Bettner, co-creators of Words With Friends, are leaving the company.

The Bettners previously worked for Age of Empires developer Ensemble Studios. After Microsoft shuttered Ensemble, the pair formed their own company, Newtoy, in 2009. There they created Words With Friends, which led to the studio being acquired by Zynga for $53.3 million and renamed Zynga With Friends. Since then, the outfit has produced Gems With Friends, Matching With Friends, and Hanging With Friends.

The siblings are just the latest in a series of high-profile departures Zynga has had to deal with in recent months. Since the July announcement of disappointing quarterly earnings, chief operating officer John Schappert, chief marketing officer Jeff Karp, chief technology officer Allan Leinwand, chief creative officer Mike Verdu, chief security officer Nils Puhlmann, vice president of studios Bill Mooney, vice president of marketing Brian Birtwistle, and former Omgpop chief revenue officer Wilson Kriegel have all left the company.

UPDATE: Zynga confirmed the news for GamesIndustry, and provided the following statement:

"Paul and David Bettner helped Zynga create an amazing social game brand. Along with so many others at Zynga, they helped develop it into one of the world's most beloved online pastimes. We are proud of the Zynga teams that scaled the "With Friends" brand to become the mainstream, must-play mobile games they are today. In less than two years, Zynga has grown the Words With Friends brand into a franchise of six game titles--including top hits Scramble, Hanging and Gems With Friends. Zynga's "With Friends" franchise continues to engage and delight players worldwide with nearly 55 million games being played any given time across the world. We look forward to the continued success of the With Friends franchise and we wish Paul and David well."

From Recommendations by Taboola


Martyn Brown Managing Director, Insight For Hire

150 68 0.5
Lost for words.

Posted:4 years ago


Christopher Bowen Editor in Chief, Gaming Bus

479 813 1.7
Translation: "ABANDON SHIP!!!"

Posted:4 years ago


Rick Lopez Illustrator, Graphic Designer

1,269 943 0.7
Its not really a constructive comment... but Im glad this is happening to Zynga.

Posted:4 years ago


Ove Larsen

28 10 0.4
The over focus on franchising everything in the "social" space makes me sick. They're proud of squeezing every drop out of a successful title, too! Like in the PR statement, where he mentions how they've managed to latch "with friends" on to a number of titles, solely because Zynga wanted to franchise it. Ugh!
I hope all the signs of Zynga going down are true.
Most hated company in the biz after EA called out trademark-troll Langdell in court, sealing Edge games' fate.

Posted:4 years ago


Dave Herod Senior Programmer, Codemasters

534 801 1.5
The sad thing is, employees jobs are at risk, and if they go under, Pincus will still be ridiculously rich, having cashed out all his shares when everyone else was banned from doing so.

Posted:4 years ago


Fran Mulhern , Recruit3D

863 708 0.8
Popular Comment
Surprised Bruce hasn't commented on this.

Oh wait, no I'm not.

Posted:4 years ago


Kingman Cheng Illustrator and Animator

962 187 0.2
Must have taken a massive team to develop a copy of Scrabble.

Posted:4 years ago


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