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Draw Something loses 5 million daily users in one month

The popular mobile title Zynga purchased OMGPOP for is losing steam

The popular Draw Something, now owned by Zynga, has apparently been bleeding members this past month. According to App Data, the total daily active user count has dropped from 15 million to 10 million, representing a 33 percent decline in a month.

These numbers are rather startling, considering the $200+ million buyout of OMGPOP by Zynga in March. The Facebook gaming giant, who reportedly beat out EA, Disney, GREE and DeNA in the hunt for OMGPOP, is facing scrutiny over whether it overpaid for the Draw Something studio.

Things might not be all bad though, as Draw Something currently sits at number four on the All Paid Apps chart, six on the All Top Free and four on the All Top Grossing chart. Those placements have been rather steady for the past several weeks. The game is seeing pretty substantial success on the iPad too, where it rates seventh, tenth and twenty-fifth on the same charts, respectively.

Draw Something was the first game to hit 50 million downloads, owning the top spot for a few weeks until Angry Birds Space launched.

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Latest comments (6)

Alan Pierce Programmer, Digital Delight4 years ago
Users are no doubt getting fed up with the same words coming up again and again.
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James Brightman Editor in Chief, GamesIndustry.biz4 years ago
@ Alan, my fiancee who barely ever plays games was glued to Draw Something for about a week, and then she realized that she kept seeing the same words and she stopped playing. This is the biggest problem with the game and I'm surprised it hasn't been fixed. How hard could it be to just expand the vocabulary?
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
The game seems as if it was structured for short-term play only. Heavy (addicted) users have burned through the content too fast for an update to be made and hell, they're making a mint (as the article says), so why should they bother as long as new users keep signing up and paying for content they haven't grown tired of, right?

This sort of thing burns me up because it's easily rectified if you plan ahead and get new content out on a regular basis, not just collect as much money as you can get from new players while the product still has word of mouth traction.

Of course, I'd bet a new version of the game is on the way, so my points are all moot (again)...
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Gary LaRochelle Digital Artist / UI/UX Designer / Game Designer, Flea Ranch Games4 years ago
"Of course, I'd bet a new version of the game is on the way, so my points are all moot (again)..."

You are right, Greg. A new version is in the works. You'll be able to play more than one picture at a time and a few more features.
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Fyzard Brown Sales Associate, VideoGameAdvantage4 years ago
They need to expand into the Windows Phone Market as well. If you go to Zynga's forums, you'll see that most of the top questions are from people who want the game but can't because it's not for WP7. I know it's a smaller market, but it's still a viable one.
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Greg Wilcox Creator, Destroy All Fanboys! 4 years ago
@Gary - thanks for proving me wrong. Now the game just needs to get as many of those old users back and Drawing Something new sooner than later.
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