Yahoo Japan opens Android storefront

Mon 14 Nov 2011 9:48am GMT / 4:48am EST / 1:48am PST
Mobile

Company adds to platform fragmentation with new portal

Yahoo Japan has launched its own marketplace for Android apps and games, a move which could further fragment the platform's marketplace.

The portal provides reviews and ratings, and currently links through to the official Google-operated site for app downloads. As of Spring next year, however, Yahoo will be hosting those apps, and operating a payment system for them, itself.

Several other companies have already launched their own versions of the Android marketplace around the world - a natural progression of Google's 'hands-off' policy which has seen it accused by some of failing to properly cultivate Android as a platform.

Other recent takes on the system's storefront and accessibility issues have come from Mobage, Wildtangent and Gamefly.

About the author

Dan Pearson
Dan Pearson joined Eurogamer in 2006 before moving over to GamesIndustry in 2010. He covers all areas of the business and spends much of the rest of his time shouting at his cat and killing dwarves in poorly constructed fortresses.

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