The PlayStation 3 has now sold 38 million units globally since its launch in 2006/7, with 16 million of those coming in Europe.
Those were the latest numbers revealed by Sony at this year's Gamescom press conference, with SCEE president Andrew House claiming last year's release of the PS3 Slim was the moment the console "sprang to life".
Meanwhile he added that software sales were up 38 per cent, with Metacritic scores averaging at 80 per cent, compared to 77 per cent for the Xbox 360.
New SKUs of the console were priced at $400 / €350 / £285 for a 320GB edition with PlayStation Move, while the 160GB edition will cost $300 / €300 / £250 and replace the existing SKU over time - with both being available from September 15.
The launch of an online classic film service, MUBI, was also announced and will be available from October, while House also revealed that the PlayStation Network now has a 70 per cent connection rate.
Rounding off the hardware section of the conference, House noted PlayStation Portable sales at 9.9 million for the past year, while PlayStation 2 sales now top 146 million globally, with a further 6 million projected for this year.