WALT DOUBLESTEIN JOINS CHANNEL M AS VP VIDEOGAME
INTEGRATION
Spent the past 9 years at BBDO Detroit
July11, 2006- Los Angeles- Walt Doublestein has joined New York
and Los Angeles based Channel M, David Teichner, Chief
Executive Officer announced today. For the past 9 years, Walt
worked at BBDO Detroit, where he was most recently Director
Video Gaming & Non Traditional Marketing. He was one of the
pioneers in videogame integration overseeing projects such as
NASCAR 06 Total Team Control, Tony Hawk's Underground 2, Tony
Hawk's American Wasteland, The Movies, and Tomb Raider: Legend.
During his time at BBDO, Walt helped to launch
DaimlerChrysler's Customer Relationship Management (CRM)
activities on a global scope beginning with the global launch
of the PT Cruiser. From that position he moved on to the role
of Director of Operations in Mexico, overseeing all CRM
activities for DaimlerChrysler in Mexico. This led to a
promotion to VP Account Director, International Advertising-
Jeep and Dodge. In addition to DaimlerChrysler, Walt has worked
with such diverse clients as Electronic Arts (EA), Microsoft,
Activision, Yahoo, Eidos, Organic, PHD, and Ubisoft. David
Teichner, CEO stated, "This is a major step in Channel M's
integration deals. We've worked with some of the best gaming
publishers in the business, such as Electronic Arts,
Activision, Ubisoft, and Vivendi Universal, just to name a few.
We've done over 15 video game integration deals ranging from
tournaments to in-game product placement. Walt brings his
expertise to Channel M where his addition will allow us to
provide companies with the complete integration from in-game
activities to offline activities and extension through Channel
M's wide variety of touch points." About Channel M Channel M is
the largest non-traditional media company in the world and
leading provider of retail marketing services. Channel M
reaches millions of consumers every day through its network of
entertainment, lifestyle and retail venues. Advertising clients
such as VH1, Sony Pictures, Disney, Jim Beam, Atari, Dodge,
Discovery Channel and many more have recently marketed their
products and brands through Channel M's targeted portfolio of
venues such as amusement parks, GameStop, sports bars, video
arcades, My Gym, Minor League Baseball and more. These venues
deliver key demographics and psychographics to advertisers as
well as multiple touch points to reach consumers. Furthermore,
Channel M specializes in developing strategic promotions for
brands and retailers that tie-in to major films, DVD releases
and concerts. Channel M's production team revolutionized
in-store television programming by creating hosted
entertainment driven content which enhances the store
environment, educates consumers, impacts sales, and drives
incremental revenue for our retail partners. Channel M's
in-store programs are tailored to meet their retail clients'
needs. For more information, please consult www.channelm.com.
