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Video: A new era for UK Interactive Entertainment

Matt Martin avatar
Feature by Matt Martin Contributor
Published on

As you can see elsewhere on GamesIndustry.biz, ELSPA officially rebranded to the organisation for UK Interactive Entertainment last night, holding an event for members, business leaders and the press in London.

Part of the night featured a short video which you'll find below, featuring contributions from the UK's games industry and supporting voices, including MP Ed Vaizey, Richard Lambert, director general of the CBI, EA's Keith Ramsdale and Nintendo's David Yarnton, among others.

ELSPA becomes UKIE

For more details of the UKIE and its remit, a new interview with director general Michael Rawlinson can be read here."

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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