The latest financial figures from children's retailer Toys R Us has shown a 14.5 per cent drop in Entertainment sales, a category which includes games and consoles.
The Q3 results showed net sales on $2,700 million for the company, compared with last year's $2719 million and with the entertainment category excluded, net sales saw an increase of 0.9 per cent.
"Among our most important strategic priorities in the U.S. is creating new ways for customers to shop seamlessly between our online and bricks and mortar businesses, wherever, whenever, and however they choose," said CEO Jerry Storch.
"Important to increasing the depth of our omnichannel services, was the recent opening of our state-of-the-art ecommerce fulfilment centre in Nevada, which provides increased capacity to meet the needs of our customers who shop online."
The story follows the latest report from the NPD, which shows a year on year 0.5 per cent shrinkage for November.