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'Team Unity' To Play Crucial Role in College Hoops 2K7

NEW YORK, NY - November 16, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today features emphasizing the importance of team chemistry in College Hoops 2K7, the #1 rated college basketball simulation series for four-straight years*. Emulating college basketball like never before, Team Unity encourages players to focus on team dynamics to maximize the potential of their squad and even influence team performances in Legacy Mode, College Hoops 2K7's franchise mode.

"A positively-focused, cohesive team makes all the difference when it comes to competing in any sport," said Greg Thomas, president of Visual Concepts, a 2K Sports studio. "Team chemistry is crucial in college ball as it can make or break a team and make the impossible seem possible for underdog teams. George Mason's entrance into the Final Four last year is an excellent example of how great team unity will often lead to great success. Team Unity in College Hoops 2K7 allows gamers to focus on the important factors of fundamental team basketball to maximize winning potential."

College basketball is based on a tight team-dynamic style of play with a strong emphasis on team tactics on both offense and defense. Team chemistry is a significant determinant in how college sports teams play. The better a team gels, the better they play overall; the worse the overall chemistry is for the team, the greater the likelihood of miscues and missteps when the pressure is on. In College Hoops 2K7, Team Unity is measured to help gamers gauge and predict team performance, while allowing for teams who may not be as athletically talented to take on powerhouse teams using smart plays and synergy.

Four key factors are taken into consideration when calculating a Team Unity rating--lineup consistency, individual player confidence, overall team awareness and a strong team leader. Low Team Unity can result in bad rotational defense, sloppy screen setting, and missed passes, among a myriad of other game time consequences.

Additionally, Team Unity plays a vital role in Legacy Mode, as it impacts a team's performance over the course of one or several seasons. Also new to Legacy Mode this year is HoopCast, which offers a more interactive way for gamers to simulate their games by giving them more control over their team during the simulation process. Greg Gumbel and Clark Kellogg (and their trademark colorful personalities) make a triumphant return to College Hoops 2K7, hosting College Hoops Tonight, a brand-new studio show discussing topics such as Games of the Week, Player of the Week, Coach on the Hot Seat, and Big Game Preview. Legacy Mode also boasts tournament bracketology, thousands of NCAA and school records, the post-season NIT, and so much more.

College Hoops 2K7, featuring J.J. Redick, former star player for the Duke University Blue Devils on the cover, will be available November 21 for the Xbox 360 and Xbox® video game and entertainment systems from Microsoft. College Hoops 2K7 will be available in December for the PlayStation®2 computer entertainment system and later this winter for the PLAYSTATION®3 computer entertainment system.

For more information, log onto http://www.2ksports.com

According to GameRankings.com average scores of 2002-2006 college basketball simulation video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation", "PLAYSTATION", and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, and conferences are the exclusive property of the respective institutions. NCAA, the NCAA logo, and NCAA Basketball are trademarks or registered trademarks of the National Collegiate Athletic Association. All rights reserved.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company's stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee's investigation; and the possibility that the Special Committee's investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company's ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, the Company's conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company's ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company's shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

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