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Take-Two ramps up BioShock 2 campaign

Company has 29 titles in various stages of development

Take-Two is ramping up its marketing campaign for the sequel to BioShock, with almost 30 magazine covers secured over the next few months.

High expectations are already building for BioShock 2: Sea of Dreams, in development at 2K Marin and due for release before the end of the year.

"The anticipation is building for 2K Games' BioShock 2," said Ben Feder, CEO of Take-Two. "Our global PR campaign has kicked off the sequel of our smash hit, with the game appearing this month on the cover of nearly 30 videogame magazines around the world, including the April issue of Game Informer Magazine hitting the newsstands this month."

The company also revealed it has 29 titles at various stages of development, including releases this year for Borderlands from Gearbox, and its own Mafia II, in development at 2K Czech.

On its latest release schedule for the 2009 fiscal year, LA Noire – the title originally announced as a PS3 exclusive – was notably absent.

The company would also not reveal any sales numbers for the recently released downloadable GTA IV content, but Feder did state that he believes DLC signals the next phase in the changing videogame industry.

"And for a company that focuses on triple-A titles, the notion that we'll put out an initial release and have an opportunity selectively and in a high quality way to follow that up with downloadable content is something that we said we wanted to do, and something we said we would do," he offered.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.