Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Star Wars: The Old Republic paid subs estimated at 1.3m

Analysts turn their attention to Bioware and EA's big MMO

America's most influential analysts are putting paying subscribers for EA's Star Wars: The Old Republic at 1.3 million, and a conversion rate of 75 to 80 per cent.

Doug Creutz from Cowen estimated estimated the figure of paying players to be between 1.3 million and 1.5 million, with 200,000 to 400,000 still enjoying their first month's free trial.

Baird Equity Research concurred with the 1.3 million estimate, despite originally predicting the number to be 1 million.

"More important from this point will be the trend in paid subscription levels, which will depend on user engagement and the pace of new content deployment," said analyst Sebastian Colin.

But Wedbush's Michael Pachter was more conservative, putting the figure at between 900,000 and 1.2 million.

"The worst case is that 900,000 out of 1.2 million purchasers through December 31 converted to paying subs (75%); the best case is that 1.2 million out of 1.5 million purchasers through December 31 converted (80%)."

He too points out that any January purchasers will still be playing for free.

Subscription prices for the game are currently set at £8.99 or $14.99 a month, $42 or £25 for three months or 6 months for $78 or £46. The standard games costs £44.99 and all new players get 30 days of gaming free.

Yesterday EA revealedthat the game has over 1.7 million players and that the game has sold 2 million units.

Related topics
Rachel Weber avatar

Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.