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Philips strikes amBX Cyber Games partnership

Philips amBX continues to form serious relationships with the videogame community, by announcing a three year sponsorship deal with The World Cyber Games.

Philips amBX continues to form serious relationships with the videogame community, by announcing a three year sponsorship deal with The World Cyber Games.

Philips' exclusive hardware sponsorship will integrate peripherals into gaming tournaments and also add a new competition - the WCG Philips amBX Cup Challenge.

"The Philips' amBX Cup Challenge adds an all-new and spectacular element to our events, by providing gamers and spectators with a glimpse at the true immersive experience that amBX peripherals can provide," commented Hyoung Seok Kim, president of International Cyber Marketing.

The amBX peripherals will provide sound, light, wind and vibration for WCG events as well as the Challenge Cup — a new winner takes all tournament taking place during regional, European, Asian and grand final competitions.

"Working with the World Cyber Games is a great opportunity for Philips to showcase the power of amBX and further immerse gamers into the competition," said Engelbert van Pelt, general manager of new business development at Philips.

"Both Philips' and the World Cyber Games' goal is to create an amazing experience for the gamers. We believe the amBX peripherals and the amBX Cup adds a new level of immersive playing never before experienced in the World Cyber Game events."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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