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LOTRO revenues up 3x since free to play switch

Turbine's MMO continues to grow after dropping subs

MMO developer Turbine has revealed that its MMO Lord of the Rings Online is continuing to grow following its switch to the free to play model last year.

The firm stated last October, just weeks after the game's relaunch, that revenues had doubled. Now, director of communications Adam Mersky has claimed revenues have gone on to triple rather than decline.

Observed executive producer Kate Paiz to TenTonHammer, "We are super-pleased with how so many of our players have responded fantastically... the world feels alive and vibrant."

"This really echoes a lot of what we've seen throughout the entertainment industry in general. It's really about letting players make their choices about how they play."

LOTRO is one of a number of MMOs to ditch traditional subscription fees in recent years - others include Everquest II, Global Agenda and Turbine's own Dungeons and Dragons Online.

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Alec Meer: A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.
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