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Keywords Studios appoints new CEO

Bertrand Bodson is to replace Andrew Day, who retired earlier this year

Keywords Studios has announced the appointment of its new chief executive officer, Bertrand Bodson.

He will officially be starting his new role on December 1, 2021.

He joins from healthcare company Novartis where he had been chief digital officer since January 2018. Prior to that, he spent four years as chief digital and chief marketing officer at Sainsbury's Argos, leading the integration of Argos into the retail giant.

Bodson will be replacing Andrew Day, who retired earlier this year after 12 years as CEO.

Keywords' chairman Ross Graham commented: "We are delighted to have attracted a candidate of Bertrand's calibre to lead Keywords through the next phase of its development in the video games and adjacent content industries.

"Bertrand brings an ideal skillset to leading our ambitious, international business given the breadth of his experience in shaping and executing growth strategies and engendering strong cultures at some of the world's leading businesses. This expertise will be invaluable as we continue to grow across multiple territories to cement our position as the 'go-to' provider of scale within our industry, globally.

"I would like to take this opportunity to thank Jon Hauck and Sonia Sedler who, as our joint interim CEOs, have ensured the business has continued to go from strength to strength, and who look forward to working closely with Bertrand when he joins."

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Marie Dealessandri avatar

Marie Dealessandri

Deputy Editor

Marie Dealessandri joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016 at B2B magazine MCV. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack.