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iPhone 5 sells 2 million units on China debut

Apple's device breaks three-day record in burgeoning market

Apple's iPhone 5 sold a record 2 million units in its first 3 days on sale in China.

The figure is a clear demonstration of the growing importance of the Chinese market to consumer electronics companies: the iPhone 5 sold 5 million units in 3 days when it launched in 9 countries and territories in September, yet the device sold almost half of that number in China alone.

"Customer response to iPhone 5 in China has been incredible," said Apple CEO Tim Cook in a statement. “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”

In addition to China, Apple is rolling out the iPhone 5 to a further 50 countries this month, including rapidly growing markets like Brazil and Russia.

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Matthew Handrahan: Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.
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