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Industry must adopt new sales models, says Cecil

Revolution Software's Charles Cecil believes games should move away from the one-size-fits-all approach to software pricing as it's getting in the way of sales.

Revolution Software's Charles Cecil believes games should move away from the one-size-fits-all approach to software pricing as it's getting in the way of sales.

"Gears of War was clearly a blockbuster, people are happy to pay GBP 40 for that and feel it's good value," he told GamesIndustry.biz

"But then we have all these smaller games like Katamari Damacy that get very well reviewed and perceived very fondly by people within the industry, but don't sell to a wider audience. My view on that is you can only sell something for GBP 40 if it's truly epic."

"We've got to find different models where we have the epic games on one side and the more 'indie' games on the other," he added.

Cecil is looking at a number of different options for his upcoming projects, with the company keeping an eye on downloadable content for console and episodic gaming, amongst others.

Revolution is is currently working on projects based on Revolution's existing IP - the company owns Broken Sword and Beneath A Steel Sky — and expects to make announcements in the coming months.

The full interview with Charles Cecil can be read here.

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Matt Martin avatar
Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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