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id's digital distribution manager joins Gamestop

Steve Nix takes role at retailer to promote new business models

id Software's digital distribution manager, Steve Nix, has joined US retailer GameStop in a similar role - reflecting a newly broadened business model at the company.

Nix worked for four years at id, primarily in roles revolving around digital distribution methods. His move to GameStop as general manager of digital distribution comes at a time when the retailer is looking to move some of its traditional retail business into the digital market, pioneered by schemes such as its pre-order bonuses Halo: Reach DLC last year.

In November, the company's financial results showed an improvement from what had been a disappointing quarter previously - an increase in part attributed to digital sales and business diversity.

"Several technology and consumer initiatives have entered the market, each of them strengthening our core business and establishing GameStop as the retail leader in providing consumers with exciting ways to experience videogaming," said Dan DeMatteo, GameStop's executive chairman.

"The PowerUp Rewards Loyalty Program, Kongregate.com, in-store digital content sales and a re-tooled gamestop.com were all implemented to expand market share and increase our share of wallet."

Also broadening the company's remit was the purchase of Kongregate in July last year, a move which CEO J. Paul Reines said "advances GameStop's digital strategy by providing a gaming platform for casual, mobile and browser games that can be promoted and played by our existing gamers."

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