High Street retailer GameStop has launched a digital download service for PC games, in a significant move to tap into the growing online games sales market.
The retailers' Download Now service offers over 1000 titles, ranging from traditional sports and action titles from publishers such as Eidos and Capcom, to casual releases from the likes of PopCap Games.
GameStop is the world's largest videogame retailer, with over 4500 stores across the US, Canada and Europe.
Publishers, developers and consumers have already embraced the idea of digital downloads, with applications such as Valve's Steam service proving popular.
GameStop's intentions in the market are a clear sign that the retailer intends to embrace technology and follow the growth in customers purchasing digital content instead of traditional boxed copies of games.