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GameStop expands digital catalogue with PSN DLC

US retailer continues to offer digital content in-store

US specialist games retailer GameStop has added PSN-specific DLC to its digital product catalogue, cementing its position as the only physical retailer to offer digital purchases.

The move means that all GameStop's stores will now offer DLC on Xbox Live or PSN to customers for cash, cards or trade-in credit. Last year the company issued over $1 billion worth of trade-in credits to customers.

"As part of our digital strategy, our goal is to help make extended game play of popular titles discoverable for our customers," said Tony Bartel, president of GameStop.

"In many cases, customers aren't even aware of certain add-on content for their favourite videogames, and our in-store DLC centres are a great way to discover what's available."

"DLC content, which typically costs between $10 and $15, also makes terrific holiday gifts for gamers who enjoy playing titles with available add-on content. To make this work, we partnered very closely with Microsoft and Sony to link our point of sale directly into their systems in order to provide customers with instantaneous access to the DLC they wish to purchase.

"We anticipate we'll complete the nationwide rollout of Sony DLC within a few short weeks in order to service customers during the busy holiday shopping season."

The company will soon be offering digital download materials via its website, too.

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Dan Pearson