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GameStop creates new head of digital media position

Chris Petrovic to drive digital sales and acquisitions for the company

A new general manager of digital media position created by GameStop has been filled by Chris Petrovic, the company has announced. In his new role, Petrovic will be responsible for driving GameStop's digital sales, as well as overseeing the development and execution of its digital acquisition strategy.

"As the digital world of gaming and entertainment evolves, GameStop is well positioned to do what it does best – help create markets. This includes identifying and effectively participating in emerging trends in casual, browser and mobile gaming," said Daniel DeMatteo, GameStop's CEO.

"While we are currently one of the leaders in the online PC game retail space through our recently relaunched GameStop Casual Digital Store, we are also committed to supporting our unique and vast footprint of brick and mortar stores and knowledgeable associates with a smart digital business platform."

Petrovic served recently as vice president of digital media at Playboy Enterprises, overseeing the company's online and mobile initiatives and managing partnerships with companies such as THQ. He has also held senior level positions with AG Interactive, and venture capital firm, Prime Ventures.

GameStop currently runs more than 6200 domestic and international stores as well as the website Its Q1 results this year reported profits were up 13.4 per cent on last year, although new videogame sales dropped 2.3 per cent.