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GameStop confident of meeting Wii demand this Christmas

US retailer doesn't expect repeat of widespread shortages

Specialist retailer GameStop has said that it is confident it can meet demand for the Nintendo Wii this Christmas.

Although the retailer stopped short of promising to stock the in-demand console on a daily basis, it did say that supply from Nintendo had increased, with less chance of consumers going away empty handed this year.

"It's been a unique ride for Nintendo to have the Wii going into a third year this November where the consumer may still be searching for it," said vice president of merchandising Bob McKenzie, reports MTV.com.

"Our look from Nintendo, though, is that it will be much, much better than it has been the last two years.

"I can’t say we will be in stock every day throughout the holiday season but I can tell you that the current flow we’ve seen coming from Nintendo on Wii hardware makes us very confident that we will meet the business model that we’ve got," he said.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.