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GameStop reveals own game for iOS devices

Buck and the Coin of Destiny released as retailer makes good on promise to move beyond retail

US games retailer GameStop has published its first game: Buck and the Coin of Destiny, for iPhone, iPad and iPod - a move which shows the company is serious in its intentions to turn itself into much more than a straightforward retail destination.

The game is a 2D platformer featuring the company mascot, Buck the Bunny, and already offers support for OpenFeint and Game Center.

In July, GameStop CEO Paul Raines told press that the company was looking to expand its remit and explore new areas in the games market.

Later in the month, GameStop made those promises more concrete by acquiring the ten million user-strong game portal Kongregate.

Although Buck is listed as being "produced by GameStop" it seems likely that the development of the game was outsourced elsewhere. A press release made clear that the company is supporting ongoing development of the title in the form of more content, suggesting that game production could well be a part of its long-term plans.

Buck and the Coin of Destiny is available on iTunes for $0.99 - ten per cent of profits from sales of the game, up to a maximum of $5000, will go to animal welfare charities.