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Microsoft (Page 94)

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Rare questions Microsoft's marketing of Viva Piñata

Viva Piñata developer Rare has questioned why its owner Microsoft decided to back Gears of War with such a high-profile marketing campaign, which left its own new franchise in the shadows last Christmas.
News

Xbox 360 "Jasper" rumoured

Microsoft is apparently working on a new variation of the Xbox 360, codenamed "Jasper," which will include a 65 nanometre ATI graphics chip, and smaller memory chips.
News

Toyota trials XBLA advergame

Following the surprise success of Blitz's Burger King games in 2006, Toyota is the latest non-endemic brand to jump into the world of advergaming, with the release in the US and Canada of a game called Yaris.
News

FIFA and Halo dominate Spanish charts

FIFA 08 and Halo 3 took seven of the top ten sales slots in Spain last week, according to the latest sales data from Media-Control GfK International.
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FIFA outguns Halo in Germany

It's been a good sales week for Electronic Arts in Germany, as the company notched up half of the top ten best-selling titles in the country, according to the latest charts from Media-Control GfK International.
News

Kill the Covenant; Find the Lord

Churches across the US are hosting weekly Halo nights in order to try and bring new audiences into their community.
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Is there life after Halo?

Brian Jarrard, Bungie's community and franchise director, spoke with GamesIndustry.biz about his company's divestment from Microsoft
News

D.I.C.E. speakers announced

The Academy of Interactive Arts and Sciences has announced the line-up of speakers and sponsors for its upcoming D.I.C.E. Summit
News

Japan still buying PSP Slim

The Sony PlayStation Portable is still selling will in Japan, prompted by the release several weeks ago of the Slim & Lite unit, although numbers have fallen significantly from last week as the initial surge quietens.
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DS rides high Down Under

Figures released by GfK Australia show Nintendo's DS console enjoying a healthy lead over its rivals in the hardware stakes.
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PSP tops Japan hardware charts

While the release of the PSP Slim and Lite in Japan has reignited hardware sales of the console, numbers for other platforms dropped further, according to the latest retail data from Media Create.
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Halo 3 sets US entertainment record

Microsoft has announced that Halo 3 has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the US alone in the first 24 hours
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New racing IP for Activison, suggests analyst

Responding to Activision's acquisition of Bizarre Creations, Wedbush Morgan Securities analyst Michael Pachter thinks that the developer could create a new multiplatform racing IP
Feature

Believe the Hype

Neil Thompson on street dates, the Elite, handheld gaming and the Halo 3 frenzy.
News

Halo 3 receives the red carpet treatment

Microsoft launched Halo 3 in the UK on Tuesday evening with a film-style premiere event at the IMAX cinema outside Waterloo in London.
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Microsoft to replace scratched Halo 3 disks

Following reports that defective packaging for the limited edition of Halo 3 allow the game to come loose and become scratched, Microsoft has added the game to its disc replacement program
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Elite tempting new gamers

The Xbox 360 Elite is selling well, and market research is indicating a high proportion of those buying it are people who don't already own an original Xbox 360.