Viva Piñata developer Rare has questioned why its owner Microsoft decided to back Gears of War with such a high-profile marketing campaign, which left its own new franchise in the shadows last Christmas.
Microsoft is apparently working on a new variation of the Xbox 360, codenamed "Jasper," which will include a 65 nanometre ATI graphics chip, and smaller memory chips.
Following the surprise success of Blitz's Burger King games in 2006, Toyota is the latest non-endemic brand to jump into the world of advergaming, with the release in the US and Canada of a game called Yaris.
It's been a good sales week for Electronic Arts in Germany, as the company notched up half of the top ten best-selling titles in the country, according to the latest charts from Media-Control GfK International.
The Sony PlayStation Portable is still selling will in Japan, prompted by the release several weeks ago of the Slim & Lite unit, although numbers have fallen significantly from last week as the initial surge quietens.
While the release of the PSP Slim and Lite in Japan has reignited hardware sales of the console, numbers for other platforms dropped further, according to the latest retail data from Media Create.
Microsoft has announced that Halo 3 has officially become the biggest entertainment launch in history, garnering an estimated $170 million in sales in the US alone in the first 24 hours
Responding to Activision's acquisition of Bizarre Creations, Wedbush Morgan Securities analyst Michael Pachter thinks that the developer could create a new multiplatform racing IP
Following reports that defective packaging for the limited edition of Halo 3 allow the game to come loose and become scratched, Microsoft has added the game to its disc replacement program
The Xbox 360 Elite is selling well, and market research is indicating a high proportion of those buying it are people who don't already own an original Xbox 360.