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Bigpoint's Heiko Hubertz

The CEO on Panasonic's Jungle, IPTV, acquisitions and the future of free-to-play

GamesIndustry.biz Battlestar Galactica is going to be a launch title for the Panasonic Jungle handheld. What attracted you to working with a hardware manufacturer on that project?
Heiko Hubertz

We do it already with hardware manufacturers, so you can play Bigpoint titles on HP devices, just find the games channel there. It's something we've been doing for some time. With Panasonic it's a different deal where they're introducing a completely new device and we decided that it could work. We've been so close since the beginning of the development of this device and we both chose Battlestar Galactica as the right game for it. Next year we'll see how successful it can be. It's also a new way to attract people to our games, with them pre-installed on other devices.

GamesIndustry.biz Was it important to be there for launch with new hardware? It's not very often a manufacturer launches new hardware for games, and it's a specific type of game as well, aiming directly at the MMO market. It seems very niche, what are you thoughts on that?
Heiko Hubertz

Well, that's a question Panasonic has to answer. Panasonic made a call to say, "Hey, we want to develop a device for this target group." And that's exactly the same audience we're targeting at Bigpoint so why not do something together? To be honest it's quite hard to develop a game during the creation of a device that's in development, you always have to change things. But as a new business it's interesting.

GamesIndustry.biz You've said before that you're not interested in working on consoles, but here you are supporting the launch of a new handheld...
Heiko Hubertz

Ah, okay [laughs]. It's not a console as such, if I'm talking about consoles I mean something like the Xbox 360. This is a mobile device and mobile is very interesting for us.

GamesIndustry.biz We also spoke last time about the mergers and acquisitions market, and that's seen significant movement on a weekly basis. It was only two months since we last discussed it, but again, it seems the right time to ask what your thoughts are there, and has there been interest in buying Bigpoint? Would you sell?
Heiko Hubertz

We see interest all the time, for the last year. I get contacted by so many media companies and pro-equity funds, but I personally am not interested to sell. I believe in what we're doing here. We have the finest investors like GMT Communications fund here in London, or NBC Universal and of course they want to have an exit in whatever time period, and they're interested to talk to these people. But from my point of view I'm not interested in selling. If someone wants to talk to us, that's not problem, they can do that, but I'm taking care of business.

GamesIndustry.biz I wanted to look towards the future, and how the browser is moving to the TV screen with IPTV. Bigpoint games are playable within the browser - and I'm sure you can see where I'm going with this - do you see the TV as the end game, ultimately? Have you had any contact with TV manufacturers and seen any interest there, because TVs need content, and games can be massive revenue drivers when it comes to content.
Heiko Hubertz

It's very, very interesting for us, especially for the casual games market. We have a partnership with Logitech and they just recently introduced the Logitech device for TV for the US market. You can play our games on the device, our casual games, through Google TV. It's a completely new market. Going from the PC and the office to now going to the living room and the TV screen. I think it's too early to talk about hardcore games in the area because the devices are too weak in terms of CPU power. For real 3D, for Unity games we need a little more power to handle that. But in the long-term that's an interesting market because it makes browser games playable in the living room and you won't need consoles. That's the big future for browser-based games.

Heiko Hubertz is CEO of Bigpoint. Interview by Matt Martin..

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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