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StarCraft II to sell 5m in first year

COD: Black Ops to sell 26% less than Modern Warfare 2, says Creutz

Blizzard's highly-anticipated StarCraft II: Wings of Liberty could sell around 5 million units worldwide in its first year of release.

That's according to Cowan and Company's Doug Creutz, who noted that the original StarCraft has sold roughly 10 million units since launch ten years ago. He also added that he expects the Chinese online launch of StarCraft II – in conjunction with partner NetEase – to be in 2011.

Looking at the buzz surrounding last week's announcement of Call of Duty: Black Ops, Creutz pointed to the number 5 ranking of the game in Amazon's charts, and suggested it will sell less copies than last year's Call of Duty: Modern Warfare 2, although a higher installed base should help the title.

"Although we estimate a 26 per cent decline in unit sales versus 2009’s Modern Warfare 2, we believe there is potential for upside versus our estimates, if for no other reason than that we expect the combined 360/PlayStation 3 hardware installed base to have grown by roughly 35 per cent year-on-year when Black Ops is launched."

He added: "A strong performance by Black Ops could alleviate concerns about the impact of talent losses at the other Call of Duty development studio, Infinity Ward."

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Latest comments (5)

Lance Winter Senior Game Designer, Splash Damage7 years ago
That's 5 million for just the first installment of Starcraft 2.

The other two-thirds of the game are to follow, and I wouldn't be surprised to see those sell in similar volume.

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Dan Griliopoulos Dreams 7 years ago
I do love it when random predictions become news. I have to ask though - who are Cowan & Co.? Without knowing who they are, I don't know whether their views are well founded and hence why I should care. Give me data!
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Jason Avent VP, Studio Head, NaturalMotion7 years ago
Seems to be quite a lot of positive news coming out of Activision these days! : P

It's like the sprinkler system and fire extinguishers going off all at once!
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Show all comments (5)
Carlos Massiah Game Developer, UtilityFunction7 years ago
The random predictions about Blizz sales seems to be a headline to draw in people to read some really boring details about MW2 and how well its going to sell. So it seems like its a plug at how awesome Activision is going to be doing. Then I remember Activision and Blizz are the same company. Cowan & Co is an investment banking company. Looks like a sneaky boast at how well ATVI stock is going to do.
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gi biz ;,pgc.eu 7 years ago
I guess I stopped at the second paragraph :/
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