Morhaime says WoW accessibility push hurt social experience
Ex-Blizzard head says social gameplay unlocked mass market, but push for further growth worked against original appeal
Brendan Sinclair, North American Editor
Brendan joined GamesIndustry International in 2012. Based in Toronto, Ontario, he was previously senior news editor at CBS-owned GameSpot in the US.
Recent articles by Brendan Sinclair
Ex-Blizzard head says social gameplay unlocked mass market, but push for further growth worked against original appeal
Sunsetting of online distribution will impact players in more than 40 regions; Mexico and Brazil eShops to remain open
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Translation firm LocalizeDirect says Thai, Polish, Turkish, and Vietnamese translations becoming more popular
CAA agent Peter Letz assesses the platform exclusivity trend and the surge in non-endemic brand interest in gaming personalities
AR company says pandemic prompted need to manage costs, shift focus away from consumer products to enterprise market
Retailer has begun the process of re-opening locations in Italy, Germany, Austria, and the states of South Carolina and Georgia
Company says it took 18 months to realize Google puts apps from outside its own Android storefront at a disadvantage
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GamesIndustry.biz comes through with perhaps its most important feature yet
Animal Crossing a stand-out success in a month of pandemic lockdowns and new releases
Company reportedly tells part suppliers to prepare for a 10% jump in output this year
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Gamers Outreach will put the hardware in portable kiosks for use in children's hospitals
Ampere's Piers Harding-Rolls says downturn will inevitably undermine sales once early adopter crowd gets theirs
League of Legends maker was already an early investor in the developer of upcoming sandbox game Hytale
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Nintendo's latest feature welcomed as "a great first step for accessibility" by AbleGamers founder
Glen Schofield says shifting the PUBG-owned studio to remote work has changed his perspective on telecommuting
Gabe Cuzzillo explains how a song helped defined the aesthetic for his BAFTA-winning action game
"In-Game Purchases (Includes Random Items)" designation created in response to concerns of players, not parents
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