Bandai Namco is setting up shop in Barcelona. The company today announced that a new operation in the Spanish city to make and market mobile games outside of Asia.
The new company, Bandai Namco Mobile, will begin operations early next year. The leadership team includes chief operating officer Tatsuya Kubota and CEO Naoki Katashima, who also serves as CEO of Bandai Namco Entertainment's European and American businesses.
"Setting up a separate company for all our Western mobile development and marketing allows us to react better to market tendencies and create higher quality content at a faster pace, as part of our long term vision for the business," Katashima said.
Kubota added, "The choice to settle in Barcelona was not a difficult one. The city is not only one of the most beautiful cities in the world, it's also the hotbed for international video game development and home to the best talent the mobile industry has to offer."