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"Nutaku is like Kongregate. With sex. And five times the traffic"

At Devcom 2018, Jeff Tremblay laid out the adult gaming portal's rise to success, and pledged to work toward a more inclusive future

Every conference speaker hopes for the biggest crowd possible. At Devcom last month, Nutaku's Jeff Tremblay got more than he bargained for.

The very biggest crowds at the Gamescom-affiliated developer conference were reserved for speakers in the largest room; most notably God of War director Cory Barlog, who filled every chair in the main auditorium and offered ample reward for those forced to stand at the back.

If Barlog's talk was the busiest in terms of absolute numbers, Tremblay's was probably the most over-subscribed. Nutaku, a name that was likely unfamiliar to many Devcom attendees, was given space for a few dozen chairs. Based on the large crowd that gathered around in advance of the talk, Tremblay, the company's business development manager, could have filled them several times over.

"Don't be surprised, Nutaku has explicit content... But is this a new thing? Absolutely not"

"I'm here to talk about the rise of the adult gaming market - no pun intended," Tremblay said, to a handful of titters from the audience. Then, straight-faced: "It's coming."

The number of people interested in Nutaku relative to the space it was afforded could be down to the simple allure of sex, which is at the very root of what Nutaku offers to those who visit its online portal. It could be down to the promise of a patch of clear, blue ocean for developers to paddle in for a while. It could be the €10 million development fund that was trumpeted on banners around the Devcom show-floor.

However, in addition to those show-floor ads, the company also placed spot ads above the urinals in the male bathrooms. While very much in keeping with what Tremblay described as the "Manga, Hentai" leanings of the adult imagery in Nutaku's games, these ads were also seen as a grubby, winking appeal to a perceived boys-club mentality within Devcom's audience - it should be noted that Devcom subsequently apologised for allowing the ads to be placed.

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Latest comments (5)

Hugo Trepanier Senior Game Designer, Ludia2 years ago
I have some difficulty picturing an ordinary day at the office working on such titles, particularly imagining the very first day at work. Also, what do you write on your resume when you need to find a new job?
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Tudor Nita Lead Programmer, Gameloft Romania2 years ago
Same as what the rest of us reply to the the usual "what do you do" question: "graphically intensive real-time applications. "
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Alfonso Sexto Lead Tester, Ubisoft Germany2 years ago
@Hugo Trepanier: As a ten years experiences QA Lead, I always wondered the same thing.
But hey, one former tester on my team started his QA career in a porn website, he just said it in the interview since "it's just work and experience" :)
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Klaus Preisinger Freelance Writing 2 years ago
e.g.

five years of experience as [job title] working in an environment focused on serving impulse driven customers.

could be loot boxes, could be porn, could be human trafficking, could be children's TV programming.
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Alfonso Sexto Lead Tester, Ubisoft Germany2 years ago
@Klaus Preisinger: Drugs, don't forget drugs :P

Also on a second thought: if they are pushing for "adultification" in the sense of "more mature", the publicity shown in the males toilet is in conflict with that statement. One so severe that I'm sure it was not intentional. I may be wrong, but as a personal opinion I feel that at some point there was a miscommunication between marketing and PR.

Edited 1 times. Last edit by Alfonso Sexto on 26th September 2018 9:40am

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