"Nutaku is like Kongregate. With sex. And five times the traffic"

At Devcom 2018, Jeff Tremblay laid out the adult gaming portal's rise to success, and pledged to work toward a more inclusive future

Every conference speaker hopes for the biggest crowd possible. At Devcom last month, Nutaku's Jeff Tremblay got more than he bargained for.

The very biggest crowds at the Gamescom-affiliated developer conference were reserved for speakers in the largest room; most notably God of War director Cory Barlog, who filled every chair in the main auditorium and offered ample reward for those forced to stand at the back.

If Barlog's talk was the busiest in terms of absolute numbers, Tremblay's was probably the most over-subscribed. Nutaku, a name that was likely unfamiliar to many Devcom attendees, was given space for a few dozen chairs. Based on the large crowd that gathered around in advance of the talk, Tremblay, the company's business development manager, could have filled them several times over.

"Don't be surprised, Nutaku has explicit content... But is this a new thing? Absolutely not"

"I'm here to talk about the rise of the adult gaming market - no pun intended," Tremblay said, to a handful of titters from the audience. Then, straight-faced: "It's coming."

The number of people interested in Nutaku relative to the space it was afforded could be down to the simple allure of sex, which is at the very root of what Nutaku offers to those who visit its online portal. It could be down to the promise of a patch of clear, blue ocean for developers to paddle in for a while. It could be the €10 million development fund that was trumpeted on banners around the Devcom show-floor.

However, in addition to those show-floor ads, the company also placed spot ads above the urinals in the male bathrooms. While very much in keeping with what Tremblay described as the "Manga, Hentai" leanings of the adult imagery in Nutaku's games, these ads were also seen as a grubby, winking appeal to a perceived boys-club mentality within Devcom's audience - it should be noted that Devcom subsequently apologised for allowing the ads to be placed.