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Virgin Media to sponsor Eurogamer Expo 2012

Plans to bring superfast broadband to the consumer show, with exclusive access for Virgin Media customers

Consumer gaming show The Eurogamer Expo has partnered with Virgin Media, which becomes the official sponsor of the 2012 show, and will collaborate with the Eurogamer Network throughout the rest of the year.

"The show itself is excellent and I really believe that it's the best game event in the UK and arguably Europe," said Luke Southern, head of sponsorship and partnerships at Virgin Media.

He attended last year's show, and praised the support for UK developers and the opportunities for gamers to speak directly to those working within the industry.

"You've got a captive audience of gamers who are of course big influences from a tech point of view, but also because through the site and through you're reaching out to the gaming audience and talking to them about the stuff that they care about in a kind of relevant and real way. So it felt to us that partnering with Eurogamer was a natural fit."

This year's Eurogamer Expo will take place at Earls Court in London between September 27 and 30. Preparations are already well underway with a number of exciting titles and activities already secured.

"We're delighted to have Virgin Media on board for this year's show," added Eurogamer MD Rupert Loman.

"This partnership underlines how far the show has come and is ever more relevant with the industry moving increasingly towards digital, and Virgin Media's superfast broadband has long been a favourite with bandwidth-hungry gamers."

Southern couldn't talk too much about Virgin Media's plans for the four day show, but promised the expected crowd of 50,000 could look forward to more than a simple demonstration of the company's superfast broadband.

"It's not about us coming down there and trying to flog our broadband. We're hope they're already using it or by what we give them, they will in turn feel better about the brand. I think that's probably something that's at the core of Virgin, putting customers and consumers first, tapping into the insight of what people like to do and partnering with the right people at the right time to talk to the right audience at the right time."

Virgin Media customers will be the first to feel the benefits, with a discount on Expo tickets and the chance to get early access to the show, ahead of the general public.

"Eurogamer is kind of the best in breed in your business, and we know that we've got the best broadband product in the market."

More information on the Eurogamer Expo itself will be available on the official site from February 23.

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Latest comments (7)

Chung-wei Kerr SEO Account Manager, Mindshare9 years ago
Now if only they would actually improve the networks they've already set in place for their current consumers.

I've got a 50 mb line with Virgin Media and service has been shoddy at best. It's rather unreliable when streaming YouTube videos at 480p, and forget even trying to play games on their service.

I'd feel better about the brand if they actually delivered what they advertise.
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Robin Clarke Producer, AppyNation Ltd9 years ago
"Plans to bring superfast broadband to the consumer show"

Let's hope they remember to switch off the throttling... ;)
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Daniel Garraway Functionality Tester, SEGA Europe9 years ago
Awesome, my housemate's Virgin connection is actually going to be useful for something gaming related!

Still won't do any actual gaming on the connection though, I got an extra line installed for that purpose :)

"we know that we've got the best broadband product in the market."
Well they're confident, I'll give them that much...

Edited 1 times. Last edit by Daniel Garraway on 16th February 2012 4:24pm

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Show all comments (7)
Terence Gage Freelance writer 9 years ago
Well, I just upgraded to a 30MB Virgin Media connection a few weeks back, and have been very happy with it so far. I've been with Virgin for a few years now, and while I've had a few issues over the years they're far better than BT who I had previously. In fact, now I have a good connection speed I've been meaning to give some OnLive demos a whirl.

Anyway, looking forward to the Expo again this year. I though it was excellent last year, although the first outing is probably still my favourite overall mainly due to the choice of games.
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Kingman Cheng Illustrator and Animator 9 years ago
Virgin Media left me for over a month and a half without internet, phone or tv, they promised over a dozen times they'd ring me back of which they've rang me back twice to say they're onto it. Of course I had to hold the line and ring them loads of times with my mobile phone as I had no phone service.

I warned them the last time I rang them that if they don't ring me back again and keep their promises that I'm leaving because it was beyond taking the piss. Of course they didn't ring me back so there we go!

I'm not going to go into all the problems they gave me back in my student days too. Customer service win that is.
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Bill Burnell Senior Editor for Albatross Revue 9 years ago
Maybe they'll actually invest in extending their network to fully cover the UK at some time.
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David Hodgson Studying Computer Science, University of Kent9 years ago
My experience with Virgin Media broadband has been (mostly) great, contrary to the posts above. Very low latency and never a dip in connection speed. Their throttling kind of sucks though, and I agree they could expand their network as well. Cheaper tickets to Eurogamer Expo will be nice too.
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