Academy
Building anticipation: How to make engaging gameplay trailers
Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage
Selling games (Page 5)
Academy
Perceptions matter: Small things to make your game's marketing stand out
Marketing specialist Michal Napora on how subtle changes in word choice and language make you more memorable
Academy
Tip-top TikTok tips for game marketing
Jenny Windom of Wholesome Games talks with GameDiscoverCo's Simon Carless about promoting games on the viral video sharing service
Academy
Four things you need to know before raising money for your game
Makers Fund's Aðalsteinn "Alli" Óttarsson shares his advice for teams approaching venture capital firms for funding
Academy
The 'combo' era: how GaaS, subscriptions, and IAP mesh on PC/console
GameDiscoverCo's Simon Carless explores the network effects of games-as-a-service, recurring commitments and in-app purchases
Academy
How to engage fans before launch
Maverick Media's Andy Hammond details his approach to developing marketing ideas
Academy
The game rating problem you don't want, and how to mitigate it
GameDiscoverCo's Simon Carless looks at games being automatically pulled over IARC ratings and what developers should look out for when obtaining a rating
Academy
Looking for the signal: Subscription app tips for iOS 14.5
Adjust's Katie Madding explores best practices for games utilising subscription models
Academy
Three key discoverability takeaways from the Epic/Apple lawsuit
GameDiscoverCo's Simon Carless looks at the data around platform splits, exclusives and free games revealed in this week's legal proceedings
Academy
Hypercasual UA and ad monetization in a post-IDFA world
Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5
Academy
An introduction to iOS 14.5 and its impact for mobile developers
AppSecTest's Julian Evans explains how to comply with Apple's latest update
Academy
Google's guide to growing your mobile games business
At GDC Showcase 2021, Brent Dance and Paula Wang went through the basics of user acquisition and how developers can connect with the influx of new players coming to mobile
Academy
How to find a new audience for your mobile game | GI Live Online
Xsolla's Miikka Luotio provided insight into bringing mobile games to other platforms during GI Live: Online
Academy
An introduction to advertising on Reddit
EVP and president for global advertising Harold Klaje tells the GamesIndustry.biz Academy how gaming brands and developers can best use the platform to market their title
Academy
A guide to GDPR requirements for mobile game developers
AppSecTest's Julian Evans simplifies GDPR for game studios, and details the rules they need to follow and why
Academy
The secret to publishing games overseas: Be more local than locals
Man Zhou shares Tencent's experience of helping to make Chinese games popular in Japan through successful localization
Academy
How to integrate IP licensing into your marketing strategy
Clipwire Games' Mary Kaye Fraser explores IP licensing for mobile, and what studios should know before taking the plunge
Academy
Ad quality is a UX challenge
Brainium's Scott Willoughby says mobile devs need to ensure shoddy advertising doesn't undermine their efforts
Academy
Making marketing mistakes or the art of failing properly
At GDC Showcase, Innersloth's Victoria Tran explored the right way to approach failure, and what you can learn from it
Academy
Five areas not to compromise when creating a game video
Alconost's Natalia Shuhman highlights the aspects of video production where it doesn't pay to cut corners
Academy
Deep dive: Behind-the-scenes data on a Steam F2P game
Robot Squid and Spilt Milk share data on the PC performance of King of Crabs, its free-to-play mobile-PC battle royale game
Academy
Balancing data and creativity: Is there a magic formula for hypercasual games?
Voodoo's Antonin Chapelon details what it takes to stay at the top of the hypercasual mobile market
Academy
How to get your music placed in a video game
The GamesIndustry.biz Academy talks to experts from both industries to create the ultimate guide to getting your music placed in a video game
Academy
Five steps to boost your game's performance on the app stores
SplitMetrics' Lina Danilchik details how to optimise your app store's product page
Academy
How to protect your intellectual property in the games industry
GG Insurance's Philip Wildman gives an overview of what intellectual property means in practice and what can go wrong