Over 250,000 users have registered for CyberSports' online football game Football SuperStars.
As well as allowing users to play up to 11-a-side games online, Football SuperStars is also a persistent online world, offering players virtual stores, locations to socialise and training facilities for in-game characters.
"Breaking the 250,000 barrier is an incredible achievement," offered Phil Booker, head of sales and marketing at CyberSports.
"It's fantastic to see the results of the combination of strategic partnerships that we have set up and our marketing strategy using pay per click, search engine optimisation and viral marketing paying off with such a large number of registrations.
"We've had great support from DBD Media and Infectious Media amongst others, and with their continued support, the registrations will continue to grow and Football Superstars will be the success that our hard work promises."